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Vijanti Ramrup
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Module 13 - Promotion: Integrated Marketing Communication (IMC)
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Glossary
Advertising: The practice of promoting a product, service, or idea through various media, suc...
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Marketing: The process of identifying, anticipating, and satisfying customer needs and wants ...
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Market segmentation: The process of dividing a market into smaller groups of consumers with s...
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Target market: The specific group of consumers that a business is trying to reach with its ma...
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Ethics: Principles that guide the behavior of a person or organization, particularly in regar...
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