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Questions

1. Surf Diva, a surf instruction company, finds an unmet need in teaching teenage girls how to surf. The girls that attend its classes are:

correct answer

C) customers

2. A simple formula to apply when identifying value is:

A) Value = benefit – competitive advantage

B) Value = product – benefit

C) Value = benefit – cost

correct answer

C) Value = benefit – cost

3. Gabrielle is a marketer with a non-profit organization building schools in Ecuador. She is given the task to evaluate the organization’s new value proposition. To best evaluate the value proposition, she should come from the perspective of the:

correct answer

A) target market

4. The mix of factors a company or organization uses to bring value to its target customers is the definition for the:

B) product features

C) value proposition

correct answer

A) marketing mix

5. The San Francisco Fun Factory sells kites, toys, and star lanterns. It ran financial reports from the last year which indicate the store has lost 20% of its market share. Before the SF Fun Factory goes through the exercise of analyzing all of the marketing mix areas it should first:

B) operate each area of the 4Ps independently

C) consider and set its business goals

correct answer

C) consider and set its business goals

6. You are asked to create a tool the company you work for can use to focus its customer identification and acquisition strategy, plan strategic moves within the competitive market environment, focus company resources, and use the 4Ps of marketing to achieve the company’s goals. You would be smart to create a:

B) value proposition

C) strategic plan

correct answer

A) marketing plan

LICENSES AND ATTRIBUTIONS

CC LICENSED CONTENT, ORIGINAL

CC LICENSED CONTENT, ORIGINAL
  • Self Check: Communicating the Value Proposition. Provided by: Lumen Learning. License: CC BY: Attribution
CC LICENSED CONTENT, ORIGINAL
  • Self Check: Evaluating Value Proposition Examples. Provided by: Lumen Learning. License: CC BY: Attribution
CC LICENSED CONTENT, ORIGINAL
CC LICENSED CONTENT, ORIGINAL
  • Self Check: Using the Marketing Mix. Provided by: Lumen Learning. License: CC BY: Attribution
CC LICENSED CONTENT, ORIGINAL
  • Self Check: Role of Marketing Plan. Provided by: Lumen Learning. License: CC BY: Attribution
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