1. Surf Diva, a surf instruction company, finds an unmet need in teaching teenage girls how to surf. The girls that attend its classes are:
A) suppliers
B) wholesalers
C) customers
2.
Chuck E. Cheese’s focuses their resources and marketing messages to specifically address their desired customers: families. Chuck E. Cheese’s marketing focus is known as:
A) segmentation
B) targeting
C) mass marketing
3. A simple formula to apply when identifying value is:
A) Value = benefit – competitive advantage
B) Value = product – benefit
C) Value = benefit – cost
4. Gabrielle is a marketer with a non-profit organization building schools in Ecuador. She is given the task to evaluate the organization’s new value proposition. To best evaluate the value proposition, she should come from the perspective of the:
A) target market
B) company executives
C) general population
5. The mix of factors a company or organization uses to bring value to its target customers is the definition for the:
A) marketing mix
B) product features
C) value proposition
6. The San Francisco Fun Factory sells kites, toys, and star lanterns. It ran financial reports from the last year which indicate the store has lost 20% of its market share. Before the SF Fun Factory goes through the exercise of analyzing all of the marketing mix areas it should first:
A) focus only on one area of the 4Ps
B) operate each area of the 4Ps independently
C) consider and set its business goals
7. You are asked to create a tool the company you work for can use to focus its customer identification and acquisition strategy, plan strategic moves within the competitive market environment, focus company resources, and use the 4Ps of marketing to achieve the company’s goals. You would be smart to create a:
A) marketing plan
B) value proposition
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