Video: Value in Branded Eyewear

Many consumers pay a premium price for branded eyewear. How does the brand name influence the price and value? The following video shows the mechanics behind these brands and considers the impact on price.

You can view the transcript for “Expensive Glasses” (opens in new window).

LICENSES AND ATTRIBUTIONS

CC LICENSED CONTENT, ORIGINAL

• Value in Branded Eyewear. Provided by: Lumen Learning. License: CC BY: Attribution

CC LICENSED CONTENT, SHARED PREVIOUSLY

• Expensive Glasses. Provided by: BBC. Located at: https://youtu.be/XvDCqn7MrvM. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives