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Live Case 2 - LIA Final Project

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGINUITY Program where students have a chance to collaborate with the Engineering Faculty, as well as Business Administration Faculty. 

The LIA Deliverables consist of 3 Checkpoint Report specific to Global Marketing. 

Project deliverables (both engineering and commerce)

The final deliverables for this project will consist of the following:

  • 1 functional set of robots
  • 1 collaborative final report (audience leaders in the industry)
  • 1 collaborative video production (max 3 minutes, 16:9 format) on the process of your team coming together to the final showcase
  • 1 short catalogue (max 4 pages) showcasing your product
  • 1 central website page (you can use Canva)
  • 1 branding portfolio (for online and booth showcase) - 1 poster, 1 pamphlet, 1 branding typography chart, 3 logos (BW, Color, Square, Banner)
  • 1 promotional video (max 1 minute, cinematic)
  • 1 social media portfolio (3 posts) 

Your overall deliverable for LIA 

Company Report 

The company report can follow this structure 

  • Page 1 - Title page (Company name, logo, team member, titles and expertise) 
  • Page 2 - Executive Summary (A short, effective page telling the audience what you do, your purpose, and how you planned and executed). The objective of this page is to understand your company/product within 30 seconds (You can include pictures, icons, anything that will capture attention).
    Page 2 - Contact information - either a company email, key links (website, social media)
  • Page 3 - Company Mission, Vision 
  • Product Blueprint - sketch
  • Product Material / Costs 
  • Project Management - How will you work as a team? What is the division of tasks between each unit? What will be your milestones, communication tools, rules and guidelines within your company (How do you foster a supportive environment and create resposibility?) If someone does not show up, or does not contribute, what happens?
  • Marketing Strategy - 
    Define your Marketing Strategy (Local considerations),
    Define your Marketing Strategy (Global considerations),

 

 

Live 2 Report Checkpoint 1 

 

 

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