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Live Case 2 - LIA Final Project

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGINUITY Program where students have a chance to collaborate with the Engineering Faculty, as well as Business Administration Faculty. 

The LIA Deliverables consist of 3 Checkpoints specific to Global Marketing. 

Project deliverables (for engineering, business, commerce)

The final deliverables for this project will consist of the following:

  1. Company report (Project Management, Marketing Strategies, Ideation Phase)
  2. Branding Portfolio (Online and booth showcase) 
    • 2 videos (collaborative journey video (max 3 minutes, 16:9 format), advertisement video (max 1 minute, 16:9 format)
    • 1 Website page 
    • 1 Poster (11 by 7)
    • Branding typography chart 
    • 1 logo (BW, Color, Square format, Banner format)
  3. Product (Engineering)
    • 1 functional robot that communicates with another robot
    • User Manual 
    • Technical blueprint + Cost of material 
  4. Sales (Sales)
  5. Final Section (All)
    1. Reflections on the journey 
    2. Scalability
    3. Ethical and Sustainability Considerations

Rubric of Evaluation for each checkpoint

  1. Completion of the deliverable 
  2. Quality of the deliverable
  3. For Checkpoint 2, 3, Final - consideration of the feedback provided
  4. For Final - effectiveness of the plan vs. execution as a team 

Live 2 Report Checkpoint 1 

Begin gathering information and dividing your tasks as a team. Global Marketing students are the central core. 
You are the bridge between the product creation (engineering) and the final customer (sales)

Deliverable for Checkpoint 1: 

  • Template structure - ready to populate as you go
  • Set up communication channel between each department
  • Logo Design
  • Project Management Draft (established rules etc..)
  • Company Mission and Vision

Live 2 Report Checkpoint 2

Deliverable for Checkpoint 2: 

  • Update of the template - with company colors, logo.
  • Marketing Strategy - Pyramid (Integration of environments within Global Marketing) 
  • Marketing Strategy - Timeline of Activities 
  • Marketing Executive - Mock ups (pre-execution) - in progress

Live 2 Report Checkpoint 3

Deliverable for Checkpoint 3: 

  • Update of the template
  • Complete most sections 
  • Marketing Execution - Final (post execution) - in-progress

Company Report 

The company report can follow this structure 

  • 1 page - Title page (Company name, logo, team member, titles and expertise) 
  • 1 page - Executive Summary (A short, effective page telling the audience what you do, your purpose, and how you planned and executed). The objective of this page is to understand your company/product within 30 seconds (You can include pictures, icons, anything that will capture attention).
     +  Contact information - either a company email, key links (website, social media)
  • 2 pages - Team detailed presentation, Company Mission, Vision 
  • 2 pages - Project Management - How will you work as a team? What is the division of tasks between each unit? What will be your milestones, communication tools, rules and guidelines within your company (How do you foster a supportive environment and create resposibility?) If someone does not show up, or does not contribute, what happens?
  • 2-3 pages - Marketing Strategy - Pyramid (Integration of environments within Global Marketing) 
    Define your Marketing Strategy (Local considerations),
    Define your Marketing Strategy (Global considerations), Which countries?
    PESTEL Analysis 
    Key Performance Indicators
    Target Market - Who is your audience? 
  • 1-2 pages - Marketing Strategy - Timeline of Activities - Start February - May 
  • 2-3 pages - Marketing Executive - Mock ups (pre-execution)
    1 Journey Video - What do you plan to capture? What will be your story? What material do you need? Who is responsible
    1 Promo Video - What is your storyboard? How will you capture? 
    3 Social Media Posts minimum - What is your social media channel? Ideation? Concepts? Mock Ups 
    Website - page structure
  • 2-3 pages - Marketing Execution - Final (post execution) - screenshots
Product Section 
  • Product Blueprint - sketch
  • Product Material /
  • Product Costs 
  • User Manual for the Product 
Sales Section 
  • Pricing Structure
Final Section (Collaborative)
  • Scalability considerations - Global Product Development - How does you increase your operations if a customer asks for 1 M of your products?
  • Ethical & Sustainability Considerations of your company
  • Reflections on the Journey



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