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Live Case 2 - LIA Final Project

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGINUITY Program where students have a chance to collaborate with the Engineering Faculty, as well as Business Administration Faculty. 

The LIA Deliverables consist of 3 Checkpoint Report specific to Global Marketing. 

Project deliverables (both engineering and commerce)

The final deliverables for this project will consist of the following:

  1. Company report 
  2. Branding Portfolio (Online and booth showcase) 
    • 2 videos (collaborative journey video (max 3 minutes, 16:9 format), advertisement video (max 1 minute, 16:9 format)
    • 1 Website page 
    • 1 Poster (11 by 7)
    • Branding typography chart 
    • 1 logo (BW, Color, Square format, Banner format)
  3. Product 
    • 1 functional robot that communicates with another robot
    • User Manual 
    • Technical blueprint + Cost of material 
  4. Sales 

Company Report 

The company report can follow this structure 

  • 1 page - Title page (Company name, logo, team member, titles and expertise) 
  • 1 page - Executive Summary (A short, effective page telling the audience what you do, your purpose, and how you planned and executed). The objective of this page is to understand your company/product within 30 seconds (You can include pictures, icons, anything that will capture attention).
     +  Contact information - either a company email, key links (website, social media)
  • 2 pages - Team detailed presentation, Company Mission, Vision 
  • 2 pages - Project Management - How will you work as a team? What is the division of tasks between each unit? What will be your milestones, communication tools, rules and guidelines within your company (How do you foster a supportive environment and create resposibility?) If someone does not show up, or does not contribute, what happens?
  • 2-3 pages - Marketing Strategy - Pyramid (Integration of environments within Global Marketing) 
    Define your Marketing Strategy (Local considerations),
    Define your Marketing Strategy (Global considerations), Which countries?
    PESTEL Analysis 
    Key Performance Indicators
    Target Market - Who is your audience? 
  • 1-2 pages - Marketing Strategy - Timeline of Activities - Start February - May 
  • 2-3 pages - Marketing Executive - Mock ups (pre-execution)
    1 Journey Video - What do you plan to capture? What will be your story? What material do you need? Who is responsible
    1 Promo Video - What is your storyboard? How will you capture? 
    3 Social Media Posts minimum - What is your social media channel? Ideation? Concepts? Mock Ups 
    Website - page structure
  • 2-3 pages - Marketing Execution - Final (post execution) - screenshots
Product Section 
  • Product Blueprint - sketch
  • Product Material /
  • Product Costs 
  • User Manual for the Product 
Sales Section 


Final Section (Collaborative)
  • Scalability considerations - Global Product Development - How does you increase your operations if a customer asks for 1 M of your products?
  • Ethical & Sustainability Considerations of your company
  • Pricing Structure

Rubric of Evaluation for each checkpoint

  1. Completion of the deliverable 
  2. Quality of the deliverable
  3. For Checkpoint 2, 3, Final - consideration of the feedback provided
  4. For Final - effectiveness of the plan vs. execution as a team 

Live 2 Report Checkpoint 1 

Begin gathering information and dividing your tasks as a team. Global Marketing students are the central core. 
You are the bridge between the product creation (engineering) and the final customer (sales)

Deliverable for Checkpoint 1: 

  • Template structure - ready to populate as you go
  • Set up communication channel between each department
  • Logo Design
  • Project Management Draft (established rules etc..)
  • Company Mission and Vision

Live 2 Report Checkpoint 2

Deliverable for Checkpoint 2: 

  • Update of the template - with company colors, logo.
  • Marketing Strategy - Pyramid (Integration of environments within Global Marketing) 
  • Marketing Strategy - Timeline of Activities 
  • Marketing Executive - Mock ups (pre-execution) - in progress

Live 2 Report Checkpoint 3

Deliverable for Checkpoint 3: 

  • Update of the template
  • Complete most sections 
  • Marketing Execution - Final (post execution) - in-progress

 



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