Reading Material

Focus on the Marketing 4 Ps (Price, Product, Place, Promotion)

Research Liquid Death and Write your Case Memo + 3 sources minimum. 

Integrated Marketing in a Global World : What can you find about their international scene? International Expansion 

Final Deliverable for Case 3 - Liquid Death 

A 6 Slides Deck that you will present to your peers 

Slide 1 - Title Page with your team name

Slide 2 - Define the 4 P of Marketing for Liquid Death 

Slide 3 - What did Liquid Death do to create an edgy marketing plan? 

Slide 4 - Global - What do people say about Liquid Death Across the Globe?

Slide 5 - Define the 4 P of your Enginuity Project -

Slide 6 - How Edgy can you make your enginuity project? Show two completely different spectrums 

Slide 7 - How would you expand globally?