Reading Material

Liquid Death Case Analysis Activity 

Focus on the Marketing 4 Ps (Price, Product, Place, Promotion)

Research Liquid Death and Write your Case Memo + 3 sources minimum. 

Integrated Marketing in a Global World : What can you find about their international scene? International Expansion 

Final Deliverable for Case 3 - Liquid Death - Marketing Battle 

A 68 Slides Deck that you will present to your peers 

Slide 1 - 4 done together as a team 

Slide 1 - Title Page with your team name

Slide 2 - Define the 4 P of Marketing for Liquid Death 

Slide 3 - What did Liquid Death do to create an edgy marketing plan? 

Slide 4 - Global - What do people say about Liquid Death Across the Globe?

Slide 55/6 - Define the 4 P of your Enginuity Project -A and B 

Slide 67 - Project A - How Edgy can you make your enginuity project?project (s)? Show two completely different spectrums 

Slide 78 - Project B - How wouldEdgy can you expandmake globally?your enginuity project (s)? Show two completely different spectrums 

Judges will choose the winner