Part XI

PART XI: The Presentation Structure

Chapter 16: The Winning Case Story

Video: Good to Winning: How to Turn a Solid Case Solution into a Podium-Winning One

Your overall presentation can follow:

1. Title: Position the audience and your role.
2. Executive Summary: Give the judges the destination.
3. Situation: Set the context.
4. Complication: Define the tension.
5. Question: Define the decision.
6. Analysis: Explain what you discovered.
7. Alternatives: Show what the organisation could do.
8. Decision Criteria: Explain how you evaluated the choices.
9. Recommendation: State what you recommend.
10. Financial Impact: Show that it works economically.
11. Implementation: Show how it gets done.
12. Risk & Mitigation: Show that you’ve thought about what could go wrong.
13. Future Considerations: Separate later opportunities from today’s recommendation.
14. Close; Reconnect to the story and reinforce the value.
15. Q&A: Defend the solution.

Not every case requires every section. Deciphering the case determines what belongs.