Structure and Frameworks
Cover
Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation D...
Series Preface
This series of manuals represents my attempt to capture, organise, and share more than 20 years o...
Introduction
Every business case begins with uncertainty. You are handed a situation that is incomplete, ambig...
About the Author
Cam Welsh is an award-winning educator and coach who has been honoured with the title of emeritus...
How to Use This Manual
Business case-solving competitions are not won by knowing the most frameworks. They are won by kn...
PART I: Discover Your MAD Skills Mindset
Before learning frameworks, financial models, presentation techniques, or specific case-solving t...
Chapter 1: What Does a Winning Case Solution Look Like?
Video: Good to Winning: How to Turn a Solid Case Solution into a Podium-Winning One Central Ques...
Chapter 2: Coachability - The Foundation of Your MAD Skills
Video: Feedback as Fuel: The Coachability Mindset That Built 180+ Podium Teams Central Question ...
PART II: Decipher The Case
Before you can solve a case, you need to understand what you are actually trying to solve. This s...
Chapter 3: Don't Solve the Case Until You Understand the Case
Video: How to Read a Case the Right Way: Stop Wasting Time and Start Seeing What Matters Central...
Chapter 4: What Business Are They Really In?
Video: Where Do We Even Start: The Steps to Solve a Case Resource: Where Do We Even Start Works...
PART III: Build The Case-Solving Architecture
Once you have deciphered the case and understood the organisation, you need a structure for turni...
Chapter 5: The Case-Solving Process
Video: Where Do We Even Start: The Steps to Solve a Case Resource: Where Do We Even Start Worksh...
PART IV: Analysis: Frameworks Are Optional
One of the most important lessons for developing case-solving judgment is that you don't have to ...
Chapter 6: Analysis Is Not a Fact Dump
Video: Case Analysis That Actually Wins: Build Bulletproof Support for Your Recommendation One o...
Chapter 7: Choosing the Right Framework
MasterClasses: Framework-specific videos are available in the second MasterClass, Case-Solving To...
PART V: Developing Alternatives
Once the team understands the problem and has developed meaningful insights, the next question is...
Chapter 8: Alternatives Are Not a Buffet
Alternatives That Win: MECE Options + Decision Criteria That Make Your Recommendation Obvious A ...
Chapter 9: Decision Criteria
Video: Alternatives That Win MECE Options + Decision Criteria That Make Your Recommendation Obvio...
PART VI: Recommendation
Strong case solving ultimately leads to a decision. After deciphering the case, analysing the sit...
Chapter 10: Make the Recommendation Feel Inevitable
Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgetta...
PART VII: Implementation
A recommendation tells the organisation what it should do. Implementation explains how it will ac...
Chapter 11: A Recommendation Isn't a Strategy Until You Can Execute It
Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgetta...
PART VIII: Risk & Mitigation
Every recommendation involves uncertainty. The goal of a strong case solution is not to pretend t...
Chapter 12: Don't Hide the Risk
Video: Risks & Mitigations That Actually Strengthen Your Recommendation: Don't Hide Them - Integr...
PART IX: Future Considerations
Strong case teams often generate more good ideas than they can or should recommend. Some ideas ma...
Chapter 13: Bold Ideas Without Confusing the Judges
Video: Future Considerations & Out-of-the-Box Ideas: Don't Confuse the Judges – Present Them the ...
PART X: Building the Presentation
A strong case solution does not automatically become a strong case presentation. Once the strateg...
Chapter 14: The Opening
Video: Stop Losing Judges in the First 30 Seconds: Nail Your Case Opening The presentation begin...
Chapter 15: Story, Connection & SCQA
Video: Build a Clear Thinking Pyramid: The Minto Pyramid Principle for Case Solutions Once you h...
PART XI: The Close
The final slide does not mean the presentation is over. Your close is the last opportunity to rei...
Chapter 16: Don't End, Close
Video: The Perfect Close: Wrap Up Strong, Re-Engage Your Audience & Control the Q&A Video: Maste...
PART XII: The Presentation Structure
A strong case solution still needs to be understood. Once the analysis is complete, the alternati...
Chapter 17: The Winning Case Story
Video: Good to Winning: How to Turn a Solid Case Solution into a Podium-Winning One A case prese...
PART XIII: Discover Your MAD Skills Case-Solving Checklist
Before submitting your presentation, work through the following. Resource: PDF Version Available...
PART XIV: MAD Skills Practice System
Knowing the framework isn't enough. You have to practice using it. The objective of practice is n...
Closing Reflections: From Good to Winning
Case competitions are not about predicting what the judges want. They are about building a soluti...