Building Your Personal Brand
Can you honestly say that you “own” who you are? Do your habits and mannerisms belong to you? Are you comfortable in your skin?
In her TED Talk, Harvard professor Amy Cuddy discusses how body language impacts how others perceive you. Our nonverbals give others a perception about who we are and how we are feeling. Our body language conveys dominance, much like animals do to show their power. Our posture and the space that we take up signals confidence. But sometimes we take cues from others. If our conversation partner is showing dominance, our body language might shrink in response. It turns out that posing for dominance changes the way we think and act. So use body language to your advantage next time you are trying to make an impression.17
Watch Amy Cuddy’s video “Your Body Language May Shape Who You Are” and develop a perspective on how you can use body language to develop your personal brand. Specifically, write a 1-to-2-page document outlining what you will start doing and what you will stop doing, and explain why. Your professor might even enjoy seeing a photo of your “power pose.”
Citation/Attribution
Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.
Attribution information
- If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
- If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
Citation information
- Use the information below to generate a citation. We recommend using a citation tool such as this one.
- Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman
- Publisher/website: OpenStax
- Book title: Principles of Marketing
- Publication date: Jan 25, 2023
- Location: Houston, Texas
- Book URL: https://openstax.org/books/principles-marketing/pages/1-unit-introduction
- Section URL: https://openstax.org/books/principles-marketing/pages/9-building-your-personal-brand
© Dec 20, 2022 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.