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308 Pages 24 Chapters

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Index

Symbols 1977 Foreign Corrupt Practices Act (FCPA) 15.7 Ethical Issues in Personal Selling and Sa...

Chapter 19

19.1 Knowledge Check 1. b. Diversity, equity, and inclusion support people, which makes it a...

Chapter 18

18.1 Knowledge Check 1. c. Retailing is the process of selling goods and services to the con...

Chapter 17

17.1 Knowledge Check 1. d. A marketing channel is a collection of people, organizations, pro...

Chapter 16

16.1 Knowledge Check 1. a. Online direct marketing includes digital tools such as email, web...

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Index

Answer Key

Module 19 - Sustainable Marketing: The New Paradigm

Module 18 - Retailing and Wholesaling

Module 17 - Distribution: Delivering Customer Value

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Principles of Marketing

Principles of Marketing is targeted at the core marketing course for undergraduate business major...

Business Ethics

Business Ethics is designed to meet the scope and sequence requirements of the single-semester bu...

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