Critical Thinking Exercises

Compose a 150–200-word paragraph using all the following terms as they relate to integrated marketing communications. The goal is to prove you understand the meaning of each term.

Terms:

advertising

digital marketing

frequency

reach

feedback loop

sales promotion

Several companies come to mind when we think about great integrated marketing communications; Target and Gap are two of those. Consider other companies that have campaigns that you recognize in any form of marketing that truly stand out. What makes them memorable?

Socially responsible marketing campaigns such as the Subaru one mentioned are becoming more visible over time. Identify two to three other campaigns that you have seen. What do they use as a motivator? Is it to give to a cause, to buy a product or service that they sell based on the fact that they make a donation in your name, or is it simply an informative campaign?

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- Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman
- Publisher/website: OpenStax
- Book title: Principles of Marketing
- Publication date: Jan 25, 2023
- Location: Houston, Texas
- Book URL: https://openstax.org/books/principles-marketing/pages/1-unit-introduction
- Section URL: https://openstax.org/books/principles-marketing/pages/13-critical-thinking-exercises

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