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References

1. “Girls Are Ready to Overcome Gender Norms but Society Continues to Enforce Biases That Hamper Their Creative Potential,” About Us, The LEGO Group, October 10, 2021, https://www.lego.com/en-us/aboutus/news/2021/september/lego-ready-for-girls-campaign/.
2. “Definitions of Marketing,” American Marketing Association, last modified July 20, 2022, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.
3. Ibid.
4. Mary K. Pratt, “How Big Data Collection Works: Process, Challenges, Techniques,” Tech Accelerator, TechTarget, February 7, 2022, https://www.techtarget.com/searchdatamanagement/feature/Big-data-collection-processes-challenges-and-best-practices.
5. Ibid.
6. Rob Kitchin and Gavin McArdle, “What Makes Big Data, Big Data? Exploring the Ontological Characteristics of 26 Datasets,” Big Data & Society 3, no. 1 (January–June 2016), https://doi.org/10.1177/2053951716631130.
7. Raimo Streefkerk, “Qualitative vs. Quantitative Research,” Methodology, Scribbr, revised August 13, 2021, https://www.scribbr.com/methodology/qualitative-quantitative-research/.
8. “The 3 Types of Survey Research and When to Use Them,” SurveyMonkey, Momentive, last modified May 4, 2021, https://www.surveymonkey.com/mp/3-types-survey-research/.
9. Ibid.
10. Ken Anderson, “Ethnographic Research: A Key to Strategy,” Harvard Business Review, March 2009, 24, https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy.
11. “Data Collection Methods: Definition, Examples and Sources,” Online Survey Software and Data Intelligence Blog, QuestionPro, last modified July 21, 2022, https://www.questionpro.com/blog/data-collection-methods/.
12. “Restrictions on Telemarketing, Telephone Solicitation, and Facsimile Advertising,” 47 C.F.R. 64.1200, 2021 comp., p. 486, sec. (c)(1), https://www.govinfo.gov/content/pkg/CFR-2021-title47-vol3/pdf/CFR-2021-title47-vol3-sec64-1200.pdf.
13. Pritha Bhandari, “A Step-by-Step Guide to Data Collection,” Methodology, Scribbr, revised August 13, 2021, https://www.scribbr.com/methodology/data-collection/.
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22. Terry Masters, “Ethical Considerations of Marketing Research,” Chron.com, Hearst, March 1, 2019, https://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html.
23. Insights Association, “IA Code.”
24. Masters, “Ethical Considerations.”
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29. Ibid.
30. Ken Worzel, “Market Strategy: Q&A with Ken Worzel,” Press Releases, Nordstrom, accessed March 30, 2022, https://press.nordstrom.com/news-releases/news-release-details/local-market-strategy-qa-ken-worzel.
31. “Nordstrom to Host Virtual Investor Event on February 4,” Press Releases, Nordstrom, January 21, 2021, https://press.nordstrom.com/news-releases/news-release-details/nordstrom-host-virtual-investor-event-february-4.
32. “Celebrating Our 120th Anniversary with WWD and Footwear News,” Press Releases, Nordstrom, accessed June 11, 2022, https://press.nordstrom.com/news-releases/news-release-details/celebrating-our-120th-anniversary-wwd-and-footwear-news.
33. Christian Conte, “Nordstrom Customer Service Tales Not Just Legend,” Jacksonville Business Journal, September 7, 2012, https://www.bizjournals.com/jacksonville/blog/retail_radar/2012/09/nordstrom-tales-of-legendary-customer.html.
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