Skip to main content

References

1. “Compare Bikes: Which One Is Right for You?,” Peloton, accessed February 1, 2022, https://www.onepeloton.com/bikes/compare; “Tread Specs: Take a Closer Look,” Peloton, accessed February 1, 2022, https://www.onepeloton.com/tread/specs.
2. Marco Iansiti and Karim R. Lakhani, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (Boston: Harvard Business Review Press, 2020).
3. Erica Schneider, “How Netflix Creates Immersive Experiences with Exceptional Design and UX,” All Things Data-Driven Marketing (blog), CXL, August 27, 2021, https://cxl.com/blog/netflix-design/.
4. John A. Davis, Competitive Success: How Branding Adds Value (Hoboken, NJ: John Wiley, 2010), 76.
5. Roberto A. Ferdman, “Goodbye, Good Old Greek Yogurt,” Washington Post, December 18, 2015, https://www.washingtonpost.com/news/wonk/wp/2015/12/18/goodbye-good-old-greek-yogurt/.
6. Kieran Fogarty et al., “New Coke,” Encyclopaedia Britannica, August 13, 2018, https://www.britannica.com/topic/New-Coke.
7. “Sales of the Leading Liquid Laundry Detergent Brands of the United States in 2018,” Statista, accessed May 19, 2022, https://www.statista.com/statistics/188716/top-liquid-laundry-detergent-brands-in-the-united-states/.
8. Kevin Lane Keller and Vanitha Swaminathan, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th ed. (Hoboken, NJ: Pearson, 2020).
9. “What Is a Trademark?,” United States Patent and Trademark Office, last modified June 13, 2022, https://www.uspto.gov/trademarks/basics/what-trademark.
10. Steven Begley and Angus McOuat, “Turning Private Labels into Powerhouse Brands,” Retail Insights, McKinsey & Company, October 30, 2020, https://www.mckinsey.com/industries/retail/our-insights/turning-private-labels-into-powerhouse-brands.
11. Mark Mallinger and Gerry Rossy, “The Trader Joe’s Experience,” Graziadio Business Review 10, no. 2 (2007), https://gbr.pepperdine.edu/2010/08/the-trader-joes-experience/.
12. Drew Wilkinson, “How Trader Joe’s Makes the Experience Its Competitive Advantage,” Customer Service Blog, Fonolo, updated November 17, 2021, https://fonolo.com/blog/2019/03/how-trader-joes-makes-customer-experience-its-competitive-advantage/.
13. “Federal Trade Commission Act,” Encyclopaedia Britannica, August 16, 2017, https://www.britannica.com/event/Federal-Trade-Commission-Act.
14. “Tiffany Blue,” Tiffany & Co. Newsroom, Tiffany & Co., last modified December 14, 2020, https://press.tiffany.com/our-story/tiffany-blue/.
15. David Feber et al., “Sustainability in Packaging: Inside the Minds of US Consumers,” Insights on Paper, Forest Products & Packaging, McKinsey & Company, October 21, 2020, https://www.mckinsey.com/industries/paper-forest-products-and-packaging/our-insights/sustainability-in-packaging-inside-the-minds-of-us-consumers.
16. “Is Boxed Water Really Better?,” Boxed Water, accessed December 10, 2021, https://boxedwaterisbetter.com/pages/how-we-compare.
17. Amy Cuddy, “Your Body Language May Shape Who You Are,” filmed June 28, 2012, in Edinburgh, Scotland, TEDGlobal 2012 video, 20:46, https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are.
18. http://www.ramblewoodco.com/events
19. “Wedding Specialists: Ramblewood,” CityScope Magazine, https://cityscopemag.com/city-scope/wedding-specialists-ramblewood/
Citation/Attribution

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information

  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction

Citation information

© Dec 20, 2022 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

Back to top