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References

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21. Ibid.
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36. Theodore Levitt, Marketing Myopia (Boston: Harvard Business Press, 2008).
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42. Ramona Sukhraj, “21 Value Proposition Examples That Every Marketer Can Learn From in 2021,” Newest Insights (blog), IMPACT, June 3, 2021, https://www.impactplus.com/blog/value-proposition-examples.
43. Sukhraj, “21 Value Proposition Examples.”
44. Ibid.
45. Wesley Chai, Tim Ehrens, and Karolina Kiwak, “CRM (Customer Relationship Management),” SearchCustomerExperience, TechTarget, September 25, 2020, https://www.techtarget.com/searchcustomerexperience/definition/CRM-customer-relationship-management.
46. “Salesforce Ranked #1 in CRM Market Share for Eighth Consecutive Year,” News & Insights, Salesforce, December 16, 2021, https://www.salesforce.com/news/stories/salesforce-ranked-1-in-crm-market-share-for-eighth-consecutive-year/.
47. “A Brief on Three Types of CRM: Operational, Analytical, Collaborative,” OroCRM Blog, Oro, April 1, 2020, https://oroinc.com/orocrm/blog/a-brief-on-three-types-of-crm-operational-analytical-collaborative/.
48. Oro, “Brief on Three Types.”
49. Ibid.
50. “How CRM Can Help in Strengthening Customer Loyalty,” Commence CRM Blog, Commence, July 26, 2020, https://commence.com/blog/2020/07/26/crm-strengthening-customer-loyalty/.
51. Commence, “How CRM Can Help.”
52. Ibid.
53. Ibid.
54. Lindsey Peacock, “7 Innovative Customer Loyalty Programs to Keep Them Coming Back,” Ecommerce Marketing Blog, Shopify, June 22, 2022, https://www.shopify.com/blog/loyalty-program.
55. “What Is Ethical Marketing? Complete Guide,” Lapaas Digital, September 11, 2020, https://lapaas.com/ethical-marketing/.
56. “56percent of Americans Stop Buying from Brands They Believe Are Unethical,” Mintel Press Office, Mintel, November 18, 2015, https://www.mintel.com/press-centre/social-and-lifestyle/56-of-americans-stop-buying-from-brands-they-believe-are-unethical.
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58. Eriq Gardner, “Vizio Can’t Dodge Claims Its TVs Spy on Viewers,” The Hollywood Reporter, July 26, 2017, https://www.hollywoodreporter.com/business/business-news/vizio-cant-dodge-claims-tvs-spy-viewers-1024438/.
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60. Ashley Lombardo, “5-Hour Energy Found Guilty of Misleading Advertising,” MedTruth, April 25, 2017, https://medtruth.com/articles/news/5-hour-energy-misleading-advertising/.
61. Karl Kronenberger, “You Can Sue Your Competitor for False Advertising,” News & Articles, Kronenberger Rosenfeld, September 20, 2018, https://krinternetlaw.com/news/article-detail/you-can-sue-your-competitor-for-false-advertising.
62. Arezou Naeini et al., “Case Study: How TOMS Shoes Made a Cause the Centre of Its Activities,” Business Today, June 7, 2015, https://www.businesstoday.in/magazine/lbs-case-study/story/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study-49364-2015-05-22.
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