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Assignments
The assignments in this course are openly licensed, and are available as-is, or c...
PowerPoints
A full set of PowerPoint decks is provided for download below. All decks are tigh...
Offline Content Access
Lumen makes significant investments to ensure our digital courseware is more than...
Introduction to Team-Focused Messages
What you’ll learn to do: Discuss the importance of team-focused communication in business. Teams...
Long Informative Messages
LEARNING OUTCOMES Write a long informative message. While long informative ...
Short Informative Messages
LEARNING OUTCOMES Write a short informative message. Short, informative mes...
What is an Informative Message?
LEARNING OUTCOMES Discuss the purpose and use cases of informative messages in a busin...
Introduction to Informative Business Messages
What you’ll learn to do: Identify the appropriate use of informative business messages and write ...
Why It Matters: Communicating Different Messages
Why learn to effectively communicate different messages? How would it feel if you found out your...
Assignment: Social Media
Assignment: Social Media Step 1: To view this assignment, click on Assignment: Social Media. St...
Putting It Together: Social Media
Putting It Together: Social Media In this module, we explored how social media is a relatively i...
Company News
Company News LEARNING OUTCOMES Use social media to announce company news So far, we have focus...
Create a Sense of Affinity
Create a Sense of Affinity LEARNING OUTCOMES Use social media to create a sense of affinity We...
Cultivate Community
Cultivate Community LEARNING OUTCOMES Use social media to cultivate community In the previous ...
Introduction to Building Your Brand
Introduction to Building Your Brand What you’ll learn to do: Use various types of social media t...
Sales and Events
Sales and Events LEARNING OUTCOMES Use social media to announce a sale or event Advertising a ...
Spotlight Products
Spotlight Products LEARNING OUTCOMES Use social media to spotlight products Many of the themes...
Product Launch
Product Launch LEARNING OUTCOMES Use social media to announce a product launch A key reason bu...
Introduction to Selling Your Products
Introduction to Selling Your Products What you’ll learn to do: Use various types of social media...
Google Plus
Google Plus LEARNING OUTCOMES Describe the primary use of Google Plus Google Plus (also writte...