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11.2 The Service-Profit Chain Model and the Service Marketing Triangle
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define and explain the...
11.1 Classification of Services
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define services. 2 Li...
In the Spotlight
Figure 11.1 Services are intangible, nonphysical products, such as childcare, and they make u...
References
1. “December Holiday Campaigns That Caught Our Eye,” AgencyChina, January 9, 2018, https://...
Closing Company Case
Maintaining a Competitive Edge with New Offerings—Ember Every morning, millions of Americans w...
What Do Marketers Do?
Using an online networking platform—for example, LinkedIn—network and connect with someone in pro...
Building Your Personal Brand
Review this Ascent article by Aaron Weber and pay attention to his explanation of the 5 Ps for bu...
Critical Thinking Exercises
1. From a consumer perspective, what motivates you to try a new product? What new products ...
Applied Marketing Knowledge: Discussion Questions
1. Explain the differences in: Continuous innovation Dynamically continuous innovation ...
Key Terms
additions to existing product lines product line extensions that involve changes to styles or fl...
Chapter Summary
In this chapter we discussed the different forms of innovation as applied to new product developm...
10.6 Ethical Considerations in New Product Development
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss violations of ...
10.5 Stages in the Consumer Adoption Process for New Products
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the stages in...
10.4 Factors Contributing to the Success or Failure of New Products
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify and discuss f...
10.3 The Use of Metrics in Evaluating New Products
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain the importance...
10.2 Stages of the New Product Development Process
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the stages of...
10.1 New Products from a Customer’s Perspective
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define a new product. ...
In the Spotlight
Figure 10.1 A new product’s success is dependent on the product development cycle and why con...
References
1. “Compare Bikes: Which One Is Right for You?,” Peloton, accessed February 1, 2022, https:...
Closing Company Case
Ramblewood In 2018, husband and wife duo Zach and Riley McDonald began getting a flood of requ...