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Marketing Function
The Four Ps of Marketing Yourself Now that you have a deeper understanding of the marketing fu...
Analyzing Marketing Efforts
Step 1: Choose an Organization Choose an organization that does marketing. Use the guidelines be...
Coffee Shop Marketing
Starbucks is a powerful global brand that brings with it a sense of being cool and new. A stodgy ...
Regulatory Laws
Explain the laws that regulate marketing While there are situations in which we expect individua...
Privacy Laws
What does privacy mean in today’s world? Privacy is the ability of an individual or group to secl...
Fraud in Marketing
Fraud is the deliberate deception of someone else with the intent of causing damage. The damage n...
B2B and B2C Marketer Ethical Dilemmas
Explain how ethical dilemmas in business-to-business marketing differ from those in consumer mark...
Ethics in B2B Marketing
You will recall that business-to-business (B2B) marketing differs from business-to-consumer (B2C)...
Gifts and Bribes
Gift giving in business is commonplace and contentious at the same time. Business gifts are usual...
A Culture of Accountability
At the beginning of this module we discussed the 2015 revelation that Volkswagen installed emissi...
Marketing Mix
Describe the marketing mix The value proposition explains why a consumer should buy a product or...
Executive Role in Ethics
Consider the following observation by the ECI on the results of the National Business Ethics surv...
Ethics for Marketing Employees
f you are hired to work in marketing at a typical company, there will likely be clear ethical sta...
Social Responsibility in the Marketing Strategy
You’ll recall that we defined corporate social responsibility as the ethical behavior of a compan...
Role of Marketing Plan
Explain the role of a marketing plan as a guiding document for marketing activities How do organ...
Putting It Together: Ethics and Social Responsibility
In this module we’ve covered a range of different corporate ethical challenges, legal requirement...
Communicating the Value Proposition
Define and communicate an organization’s value proposition in a competitive marketplace Once you...
Evaluating Value Proposition Examples
What you’ll learn to do: evaluate examples of value propositions If you were asked to evaluate t...
Using the Marketing Mix
Explain how organizations use the marketing mix to market to their target customers Now that we ...
Module 2 Assignment: Submit Marketing Plan Template
During this course, you will learn to develop all the essential elements of a Marketing Plan. The...