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Ensuring Ethical Marketing and Sales
Describe measures companies take to encourage ethical behavior Ethical issues arise at both an o...
Social Responsibility Marketing Impact
What you’ll learn to do: explain how demonstrating corporate social responsibility can impact mar...
Module 5 Discussion: Analyzing Social Responsibility
Instructions Write a two-part post for the Discussion on this topic. Each part should be 1–2 par...
Questions
1. The term that best describes the process of identifying, satisfying, and maintaining customer ...
Questions
1. Surf Diva, a surf instruction company, finds an unmet need in teaching teenage girls how to su...
Questions
1. A bicycle repair company conducted segmentation research and then targeted their direct mail c...
Questions
1. If a company is operating with ethical marketing behavior it: A) does not disclose when m...
Questions
1. Which marketing process is a systematic way to link collected and analyzed marketing informati...
Questions
1. The process organizations use to highlight the standout qualities of their product or service ...
The Marketing Plan in Action
Explain how the marketing plan is used by marketing and the overall organization In the first fe...
Presenting the Marketing Plan
What you’ll learn to do: present a marketing plan This marketing course was designed with the id...
Elements of the Marketing Plan
What you’ll learn to do: identify the key elements of the marketing plan A lot of work goes into...
Factors Shaping the Global Marketing Environment
What you’ll learn to do: explain the importance of understanding how demographic, cultural, and i...
Approaches to Global Competition
What you’ll learn to do: describe common approaches used by organizations to compete successfully...
Globalization Benefits and Challenges
What you’ll learn to do: describe globalization and the major benefits and challenges it poses fo...
Developing a Marketing Campaign and Budget
What you’ll learn to do: create a marketing campaign and budget using multiple IMC tools to execu...
Measuring Marketing Communication Effectiveness
What you’ll learn to do: explain common tools used to measure marketing communication effectivene...
Customer Relationship Management (CRM) Systems and IMC
What you’ll learn to do: describe the uses of customer relationship management (CRM) systems for ...
Using IMC in the Sales Process
What you’ll learn to do: explain how IMC tools support the sales process As you know very well b...
Marketing Communication Methods
What you’ll learn to do: describe common methods of marketing communication, their advantages and...