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Customer Relationships
Explain how the development and maintenance of customer relationships are an essential part of an...
Examples of Corporate Strategies
Give some examples of corporate strategies It can be challenging to get a handle on an abstract ...
Strategic Planning Tools
Show how common analytic tools are used to inform the organization’s strategy When a company is ...
Marketing Strategy Mechanics
Explain the inputs and components of a marketing strategy The company strategy and objectives pr...
Evaluate Alignment of Marketing Strategies
Evaluate how marketing strategies align with corporate strategies Most of this course will focus...
Targeting and Marketing Mix
Explain how targeting influences each element of the marketing mix Segmentation helps you decide...
Segmentation Decisions
Explain the process of selecting an appropriate segmentation approach and deciding which customer...
Common Segmentation Approaches
Describe common segmentation approaches The next section of this module walks through several co...
Segmentation and Targeting Rationale
Explain the purpose of segmentation and targeting in marketing Segmentation and targeting are es...
Segmentation and Targeting Introduction
Briefly explain the concepts of segmentation and targeting We have established that the customer...
Why Customers Matter?
Who Are Customers, and Why Do They Matter? Marketing exists to help organizations understand, re...
Importance of Customer
Explain why the customer is the cornerstone of marketing As we dive into the mechanics of market...
Value of Marketing
Explain how marketing creates value for the consumer, the company, and society For some people, ...
How Organizations Use Marketing
Describe how different types of organizations, such as nonprofits, consumer product (B2C) firms, ...
Marketing and Customer Relationships
Describe the role of marketing in building and managing customer relationships The marketing con...
Marketing in Action
Identify evidence of marketing in everyday life In this section, you’ll get a chance to explore ...
Marketing Defined
What you’ll learn to do: define marketing Marketing is more than just banner ads, television com...
Module 15 Assignment: Marketing Plan Presentation
Instructors may structure this assignment in a variety of ways: Individual presentations. Stud...
Putting It Together: Marketing Plan
Having taken an entire course and developed your own marketing plan, you’re well on your way to b...
Using and Updating the Marketing Plan
Creating Alignment The marketing plan captures the outputs from the marketing planning process i...