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Chapter 9
9.1 Knowledge Check 1. a. A haircut is a service because it cannot be touched, owned, or sto...
Chapter 8
8.1 Knowledge Check 1. a. Choosing between standardization and adaptation strategies include...
Chapter 7
7.1 Knowledge Check 1. a. Global market opportunities refer to the favorable conditions that...
Chapter 6
6.1 Knowledge Check 1. d. Marketing research is the process of collecting information from a...
Chapter 5
5.1 Knowledge Check 1. c. Starbucks researches the culture of the countries in which it oper...
Chapter 4
4.1 Knowledge Check 1. c. Derived demand is a market demand for a good or service that resul...
Chapter 3
3.1 Knowledge Check 1. c. Complex buying behavior involves high involvement in the buying de...
Chapter 2
2.1 Knowledge Check 1. b. The mission statement sums up in a few sentences what the company ...
2.1 The Concept of Ethical Business in Ancient Athens
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify the r...
1.3 Multiple versus Single Ethical Standards
LEARNING OBJECTIVES By the end of this section, you will be able to: Analyze ethica...
1.1 Being a Professional of Integrity
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the rol...
1.2 Ethics and Profitability
LEARNING OBJECTIVES By the end of this section, you will be able to: Differentiate be...
C | A Succinct Theory of Business Ethics
The Nature of Business Ethics Business ethics should be grounded in deontology more than in ut...
B | Profiles in Business Ethics: Contemporary Thought Leaders
Dan Bane, chairman and chief executive officer of Trader Joe’s With roots in Pasadena, Californi...
A | The Lives of Ethical Philosophers
Figure A1 Over time and in different parts of the world, philosophical ethics has occupied the ...
Index
A access economy 10.3 Alternatives to Traditional Patterns of Work acculturation 5.1 The Relati...
Endnotes
1. Pratik Patel, “Applying Virtue Ethics: The Rajat Gupta Case,” The Seven Pillars ...
11.4 Making a Difference in the Business World
On what will you base your professional identity? Do you believe an employer’s enlightened self-i...
11.3 Becoming an Ethical Professional
“‘Professionalism’ is the conduct, aims or qualities that characterize or mark a profession or ...
11.2 Committing to an Ethical View
Professional values and ethical reasoning are traits valued by all good employers. In fact, we ha...