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Notes

ENGINUITY Info

Support system    Feb 26th - Engineering students presents to their team what they want to build. 

Reading Material

Global Marketing Case 3 - Liquid Death

Liquid Death Case Analysis Activity  Focus on the Marketing 4 Ps (Price, Product, Place, Promotion) Integrated Marketing in a Global World : What can you find about their international scene? International Expansion  Final Deliverable for Case 3 - Liquid De...

deck

Qualitative Methods - Notebook 2mt

2 Minute Thesis - Presentation Deck by Innovatank Design Team

deck

Integrative Learning (IL) 2mt

2 Minute Thesis - Presentation Deck by Innovatank Design Team

Challenge 4C - Creating Graphs

Qualitative Methods - Notebook Challenge 4 (ABC)

Building graphs to communicate your results  Required Deliverables: Basic Graphs - From the questionnaire portion, copy the graphs, rewrite the questions and make it consistent through out your template. Remove all overlaps or cropped information.  Ba...

The Fashion Reset: Investing for Impact in a $2.4 Trillion Industry

The Fashion Reset: Investing for Impact in a $2.4 Trillion IndustryAnouk Coxon, Samie Li Shang Ly, Cameron Welsh Introduction  This is the voice of Anouk Coxon as she reflects on the sustainability issues of the fashion industry.  About six months ago, fo...

Canva Case Study

Global Marketing Case 4 - Canva

Deliverable Build a website for your Enginuity Project  1x 8 by 11 inches Poster for printing Set up a template document - similar to a business plan with Canva  Build 3 social media mock ups (Introduction of the team, introduction of the robot, open)  ...

Data Collection for Qualitative Methods

Qualitative Methods - Notebook Research Teams

Thank you for your help in completing the following research questionnaires Factors That Impact Virality on Youtube  This survey will ask you questions about the Youtube platform. More specifically, your thoughts, how you think it works and what factors co...

Challenge 4 A,B,C Details

Qualitative Methods - Notebook Challenge 4 (ABC)

Methodology, Gathering Results, figuring out  Here is the challenge 4A which will focus on drafting a questionnaire and an ethics form.  Challenge 4A - Setting up your questionnaire Stage 1 - Brainstorming (done in class, limited time)  Draft your 3 hypo...

Group Distribution

Integrative Learning (IL) Case 4 - The Hustle Culture

Christos Tsandilas Group 1 The Hustle Driven CEO  The Balance Advocate Bouchra Bsibes Group 1 The Burnout Victim The Corporate Recruiter Efraimia Voutselas Group 1 The Balance Advocate The Hustle Driven CEO  Ivie Edugie ...

Classroom Discussion

Global Marketing Case 1 - Mr. Beast

PollEverywhere Responses: Did you spot any familiarities between the case of Bopaq and Mr. Beast? See Responses As part of the ENGINUITY Project, we will learn from different companies how they market themselves. What are your thoughts on how you plan to ...

Questionnaire Activity

Qualitative Methods - Notebook Challenge 4

Draft your 3 hypotheses  for hypothesis 1 - write down 10 questions  for hypothesis 2 - write down 10 questions for hypothesis 3 - write down 10 questions 

Role Playing

Integrative Learning (IL) Case 4 - The Hustle Culture

Welcome to case 4, the hustle culture.  In this exercise, we will integrate your LIA topics while role playing the hustle culture.  There are 4 roles, in this journey you will take on 2 of them and discuss with students on a few deliverables.  Stage 1 - Sel...

Reading Material - Beyond Meat

Global Marketing Case 2 - Beyond Meat

Beyond Meat, founded in 2009, has emerged as a leader in the plant-based meat industry. The company's mission is to offer sustainable and nutritious alternatives to animal-based meats, aiming to address health concerns, environmental sustainability, and animal...

Competencies for Case 2

Global Marketing Case 2 - Beyond Meat

1. To know and understand the facts, notions, concepts, theories, methods and other components that are part of a body of knowledge related to marketing. Examine the concept of marketing, and how it creates customer value and customer relationships.Activity...

Agenda

ENGINUITY Session 2 - Conceptualization (Feb 26, ...

We will meet in D 336 and you will join your ENGINUITY Team.  When you arrive, Mina, Colleen, Stavros, Allan and Samie will direct you to your team station.  Objective of the session:  Begin your project planning; establish rules and guidelines so that yo...

Live Case 2 - LIA Final Project

Global Marketing Getting Started

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGINUITY Program where students have a chance to collaborate with the Engineering Faculty, as well as Business Administration Faculty.  The LIA Deliverables consist ...

Presentation Format

Global Marketing Live Case 1 - Sustainability on the Globe

Slide 1 - Introduction of your team - title  Slide 2 - problem statement -  Slide 3 - Analysis - research - global perspective - question 1  Slide 4 - Analysis - bopaq as a company  Slide 5 - Recap all of your insights  Slide 6 - Alternatives - based on...

LIA Details for Integrative Learning

Integrative Learning (IL) Getting Started

Getting Started  Your Topic Perspective 1 Perspective 2 Economic Sociology Psychology For example: If you look at The addiction on Social Media as your topic, you would want to research and discussThe economic influen...

Reading Material

Integrative Learning (IL) Case 6 - Ethics and Fashion

Fashion Meets Finance Background:The fashion industry is more than just trends and textiles, it’s a major driver of global economic activity. From luxury giants to athletic wear titans like Nike and Adidas, fashion brands shape consumer behavior, employment r...