Reading Material

Mr. Beast (Jimmy Donaldson) is a pioneering digital entrepreneur who has transformed content creation into a global business empire. His YouTube channel, known for high-budget challenges, philanthropic giveaways, and engaging content, has amassed a worldwide audience. His influence extends beyond entertainment, demonstrating innovative monetization strategies, cross-border brand collaborations, and corporate social responsibility initiatives that align with global marketing principles.

Understanding Mr. Beast's success provides insights into:

• The socio-cultural environment: How cultural trends, consumer behavior, and digital communities shape global branding.

• The economic-political environment: How sponsorships, regulatory compliance, and global partnerships impact digital entrepreneurship.

• Key global marketing strategies: Market segmentation, branding, influencer marketing, and expansion into new markets.

Articles & Case Studies:

• The Creator Economy (https://hbr.org/2024/05/how-your-business-should-tap-into-the-creator-economy)

• "Inside Mr. Beast’s Business Model and Philanthropy Strategy" – Forbes

• "Mr. Beast’s Global Expansion and Brand Collaborations" – Business Insider

Videos & Documentaries:

• Mr. Beast’s YouTube channel (https://www.youtube.com/c/MrBeast)

• "Mr. Beast: The Secret to His Viral Success" – Marketing Unplugged Podcast

• "The Business of Mr. Beast: How He Makes Millions" – CNBC Explains

Social Media Analysis:

• Review Mr. Beast’s Twitter, Instagram, and TikTok for his branding techniques.

• Analyze comments and engagement levels on his posts to understand audience behavior.

Refer to your textbook : https://opentext.wsu.edu/cpim/

• Q1: How does Mr. Beast’s content align with global socio-cultural trends?
• Q2: What economic and political factors affect Mr. Beast’s business model?
• Q3: What global marketing strategies does Mr. Beast use to scale his brand?

Deliverable: 
In a team , conduct a global marketing analysis on Mr. Beast, applying concepts discussed on socio-cultural trends, economic and political factors and global marketing strategies. 

Prepare yourself by taking screenshots, images to witness different aspects of Mr. Beast's business model. 

Create a short report  2 pages single line (not counting images) , font with the following:

1. Introduction - Short Overview of the Company
2. Socio-Cultural Analysis - How he adapts content for different audiences
3. Economic-Political Factors - Challenges and opportunities in global monetization
4. Marketing Strategies - Branding, partnerships, and expansion tactics
5. Conclusion - Key takeaways and lessons for future digital entrepreneurs.