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Case

Create an 8 minutes presentation answering these 3 key questions 1. How can colleges and regulatory bodies ensure fair and equitable access to NIL opportunities across different sports, genders, and institutions? Explore the disparities in NIL Benefits betwe...

The Fashion Reset: Investing for Impact in a $2.4 Trillion Industry

Classroom Cases - Cam

The Fashion Reset: Investing for Impact in a $2.4 Trillion IndustryAnouk Coxon, Samie Li Shang Ly, Cameron Welsh Introduction  This is the voice of Anouk Coxon as she reflects on the sustainability issues of the fashion industry.  About six months ago, fo...

Pacing

Business Communication Skills for Managers Faculty Resources Overview

The Business Communication Skills for Managers textbook contains fifteen modules—one module per week for a sixteen-week semester (with an additional week for review). If you need to modify the pace and cover the material more quickly, the follo...

Faculty Resources Overview

Business Communication Skills for Managers Faculty Resources Overview

We’ve seen overwhelming demand for high quality, openly-licensed course materials, including supplemental resources to enrich teaching and learning and to make life easier for instructors. To support this need, we’ve developed and curated facul...

Week 2 - Search Engine Marketing

Digital Marketing - The Notebook

Client 2  Discover eVTOL and AAM on the internet and it's infrastructure and viability of adoption.  New policies and rules depending on the country  International market  Search Engine Optimization & Search Engine Marketing discovery with this point of ...

Week 1 - Client & Understanding Marketing Strategy

Digital Marketing - The Notebook

Session 1 - Open brainstorming on the client 1 - Mismo Bag - Quiet Luxury  Session 2  - Reading - Resources - Marketing Strategy Page 71 from your book  Provide some examples of Marketing Strategy  Louis Vuitton  Lora Piana  Lululemon Comparison ...

BCR Course Outline

Business Communication Research - The N...

Vanier College  Faculty of Arts, Business and Social Sciences  Business Communication and Research 410-145-VA/ Ponderation 2-2-2  Prerequisites: None  Section(s) 3 Fall, 2025 Instructor Dr. Samie Li Shang Ly   Office  N-225 Phone/E...

The WNBA's Future: Building a Sustainable Business Amidst a Revolution in Women's Sports

Classroom Cases - Cam

The WNBA's Future: Building a Sustainable Business Amidst a Revolution in Women's Sports Cameron Welsh, Discover Your Mad Skills Toolkit We're still a long way from matching the multibillion-dollar professional men's leagues that have dominated televised ...

AgriSolar Shelters:  Facilitating Regeneration of Soil, People & Communities 

Classroom Cases - Cam

AgriSolar Shelters:  Facilitating Regeneration of Soil, People & Communities  Irene Herremans Tatenda Mambo, a post-doc scholar at the University of Calgary, was in the middle of a workshop on regenerative agriculture when the sky turned from a bright sunn...

DIGITAL MARKETING Course Outline

Digital Marketing - The Notebook

Vanier College  Faculty of Arts, Business and Social Sciences  Digital Marketing  401-348-VA/ Ponderation 2-2-2  Prerequisites: None  Section(s) 4 Fall, 2025 Instructor Dr. Samie Li Shang Ly   Office  N-225 Phone/E-mail lys@vanier...

Episode 34: Case-Solving Team Building for Success

Discover Your Mad Skills Toolkit Newsletters

May 21, 2025 The two questions I frequently receive from coaches at both other schools and my own are: How do I select the members of my teams? How do I get them to work together and effectively use the case-solving process that has led to the success of ...

HUMAN RESOURCE MANAGEMENT AND SUPERVISION - Course Outline

Human Resource Management - The Notebook Course Structure

Vanier College  Faculty of Arts, Business and Social Sciences  HUMAN RESOURCE MANAGEMENT AND SUPERVISION  401-322-VA/ Ponderation 2-2-2  Prerequisites: None  Section(s) 4 Fall, 2025 Instructor Dr. Samie Li Shang Ly   Office  N-225 ...

Bopaq's Journey in Revolutionising Reusable Packaging

Classroom Cases - Cam

Bopaq's Journey in Revolutionising Reusable PackagingSamie Li Shang Ly Introduction Bopaq, a Montreal-based startup founded in 2020, is dedicated to replacing single-use takeout packaging with reusable solutions. Under the leadership of co-founder and CEO Mi...

Episode 39: The Team Debrief: A Coach's View

Discover Your Mad Skills Toolkit Newsletters

A few weeks ago, Ben Cohen shared an interesting post on LinkedIn (https://www.linkedin.com/posts/ben-a-cohen_team-meetings-are-fine-but-lets-be-honest-activity-7344322353796915201-x2Ni?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABhWwQBX3mz5m5t2IWD6pp...

Episode 38: Structure Leads to Better Stories

Discover Your Mad Skills Toolkit Newsletters

In October 2024, I had the pleasure of judging the Collegiate Ethics Case Competition at the University of Arizona's Eller College of Management. Having previously coached successful teams at this competition for many years, I was invited to return as a judge,...

The WNBA's Future

The WNBA – Building a Sustainable Sport...

Building a Sustainable Business Amidst a Revolution in Women's Sports Cameron Welsh, Discover Your Mad Skills Toolkit We're still a long way from matching the multibillion-dollar professional men's leagues that have dominated televised sports for a centur...

Episode 37: Creating a Mic Drop Moment

Discover Your Mad Skills Toolkit Newsletters

In a recent post, Oliver Aust discussed unforgettable endings for speeches. This is a topic I have explored with my case-solving teams and students for years. When these teams and business students conclude their presentations, 99% of the time, they say, "Now ...

Episode 36: Observations as a Mentor and Judge

Discover Your Mad Skills Toolkit Newsletters

A few weekends ago, I had the opportunity to talk with Ph.D. students in the GradProSkills (Concordia University) Skills program at Concordia University and assist them in preparing for an upcoming case-solving competition. Additionally, I mentored and observe...

Episode 35: Language - The Key to Communicating Your Solution

Discover Your Mad Skills Toolkit Newsletters

June 4, 2025  The language used to communicate your message is very important. Over my two decades of coaching, I have often advised team members to use everyday language and avoid jargon. I remember one particular team member who insisted on using complex wo...

Offline Content Access

Business Communication Skills for Managers Faculty Resources Overview

Lumen makes significant investments to ensure our digital courseware is more than just a textbook, allowing students to learn by doing using interactive content designed to give them frequent practice, coupled with feedback on their understandi...