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Porter’s Five Forces analysis is a framework that helps analyzing the level of competition within a certain industry. It is especially useful when starting a new business or when entering a new industry sector. According to this framework, competitiveness does...

What is Data Cleaning?  When using data, most people agree that your insights and analysis are only as good as the data you are using. Essentially, garbage data in is garbage analysis out. Data cleaning, also referred to as data cleansing and data scrubbing, ...

  What is Sensitivity Analysis? Sensitivity Analysis is a tool used in financial modeling to analyze how the different values of a set of independent variables affect a specific dependent variable under certain specific conditions. In general, sensitivity ...

Ryan Owen holds an MBA from the University of South Carolina, and has rich experience in financial services, having worked with Liberty Mutual, Sun Life, and other financial firms. Ryan writes and edits AI industry trends and use-cases for Emerj's editorial an...

Using the Flight Delays Dataset  Learning Objective is to make decisions with data and gain a better understanding of your dataset.  Are you getting ready for vacation and worrying about the long hours of delay at airports? This is always in the back of our ...

HOW GOOGLE FLIGHTS IS SHAKING UP THE TRAVEL INDUSTRY OPINION / ONLINE BY MARIO GAVIRA | FEBRUARY 12, 2020 SHARE The internet is littered with the bodies of companies unable to adapt when Big Tech moved to offer a service for free.Possibly t...

Designing Human-Centered AI tools in Google Flights When to book and when to fly? UX case study about explaining flight prices with AI. Though much of the world is currently in lock-down and air travel is drastically reduced, the questions this post addr...

What Is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does b...

Elements in Porter's Value Chain Rather than looking at departments or accounting cost types, Porter's Value Chain focuses on systems, and how inputs are changed into the outputs purchased by consumers. Using this viewpoint, Porter described a chain of acti...

WHAT IS MEDIA MIXED MODELING (MMM)? In today’s expansive digital landscape, marketers have access to seemingly endless amounts of data - but are they using that data to its full extent? For many organizations - the answer...

When identifying your own business, you may want to see whether you are in the middle of the crowd with multiple competitors or you are differentiating yourself enough to be away from the crowd.  Based on where you are, you can then applying multiple business...

Industries Applying Omnichannel Tactics Omnichannel approaches have become popular across industries as consumers become more empowered, however, they are particularly prominent in these verticals:  Retail: Retail in particular has faced ...

How Starbucks Omnichannel Drives Repeat Sales Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationsh...

Story 2 - Omnichannel Data  https://www.theglobeandmail.com/business/article-alimentation-couche-tard-to-deploy-over-10000-ai-powered-cash/ What is Omnichannel Retail? Omnichannel retailing refers to transacting across multiple channels, which may include...

Dataset # 1 - Grocery Dataset with Excel  This is the beginning of the course, let's examine Excel and see what type of stories you can come up with just by looking at the Grocery Dataset.  Dataset # 2 - Grocery Dataset with Alteryx, and R.  There are certa...

Introduction Walmart was surpassed by Costco Wholesale Corporation (Costco) to become the second-largest retailer in the world. The company would need to increase its operations and build on this momentum in order for Costco to take the next steps. Any retail...

The Secret to Giving Great Feedback!  If you look at a carpenter, they have a toolbox; a dentist, they have their drills. In our era and the type of work most of us are doing, the tool we most need is actually centered around being able to give and receiv...

Introduction Walmart was surpassed by Costco Wholesale Corporation (Costco) to become the second-largest retailer in the world. The company would need to increase its operations and build on this momentum in order for Costco to take the next steps. Any retail...

Pillars of Costco’s Business Growth Strategy Targeting the affluent consumers: Costco’s strategy has always been to target affluent consumers who want to save money but also want to shop in a customer-friendly environment. By targeting affluent customers, th...

Simple Explanation What is a Balanced Scorecard? A balanced scorecard is a strategic planning framework that companies use to assign priority to their products, projects, and services; communicate about their targets or goals; and plan th...