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Chapter 3: Stakeholder Capitalism - Who Actually Matters to the Decision? "A business decision is rarely made for one group of people. The challenge is understanding who is affected, who has influence, and how to balance competing interests." Video: Stakehol...

Series Preface This series of manuals represents my attempt to capture, organise, and share more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. It is also the culmination of a year-long sabbatica...

PART IV: Deck Architecture Once the story is clear, you can begin designing the deck, but not by opening PowerPoint. Your first job is to translate the case story into a sequence of messages the audience can follow. Only then should you decide how those messa...

PART III: Building the Story A strong case presentation should feel like one connected argument. Judges should never have to ask: "Why are they telling me this?" Every section must create a reason for the next one. You are not trying to entertain the judges w...

PART II: Deciphering the Communication Challenge Before you build the story, you need to understand the communication situation. The same principle that applies to case solving applies here: Don't start solving before you understand the problem. A presentatio...

PART I: The Purpose of the Presentation A case presentation is not a report delivered through PowerPoint. It is the final stage of the case-solving process: the moment when your team's analysis, strategic choices, financial reasoning, and implementation plan ...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “MAD Skills” © 2026 Discover Your MAD Skills Toolkit

Series Preface This series of manuals represents my attempt to capture, organise, and share more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. It is also the culmination of a year-long sabbatica...

Series Preface This series of manuals represents my attempt to capture, organise, and share more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. It is also the culmination of a year-long sabbatica...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

Chapter 4: Not-for-Profit Organisations and Social Enterprises - When Profit Isn't the Primary Objective "Not every organisation exists to maximise profit, but every organisation needs a clear definition of value." Video: Not-for-Profit vs Social Enterprises...

How to Use This Manual Unlike the earlier manuals, this manual is not intended to be applied from beginning to end every time you solve a case. Think of it as a collection of specialised lenses. When deciphering a case, ask whether the situation contains dime...

How to Use This Manual This manual is designed to help you become more confident using financial analysis and Excel in business cases and case competitions.  It is not intended to turn you into an accountant, investment banker, or financial modeller. It i...

Discover Your MAD Skills Financial Analysis & Excel Mastery Checklist Resource: PDF Version Available for Purchase "Numbers don't win cases. Numbers that strengthen a decision do." Situational Financial Analysis Have we reviewed all relevant financial st...

Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...

Closing Reflections: Integrating the Decision & Seeing the Bigger Picture "Great case analysis isn't about finding the perfect answer. It's about making the best decision you can with the information you have." Learning Objectives By the end of this chapter...

Chapter 7: Navigating Complex Trade-Offs - Making decisions when every option has a downside “The hardest business decisions aren't between good and bad options. They're between competing versions of good.” Learning Objectives By the end of this chapter, yo...

Chapter 6: Implicit Bias and Decision-Making - When the Way We Think Influences the Decisions We Make "The hardest biases to recognise are often the ones we don't know we have." Video: Implicit Bias in the Workplace: How to Recognise It and Build Belonging ...

Chapter 5: Business Ethics - When the Right Decision Isn't the Easy Decision "A decision can be legal, profitable, and still be the wrong decision." Video: Business Ethics: Why Ethics Matter in Every Case & The Ethics Premium Learning Objectives By the end...

PART V: Visual Communication Once you know each slide's message, the next question is: What is the clearest way to show it? Visual communication is not about making slides look impressive. It is about reducing the effort required for the audience to understan...