PART I: The Purpose of the Presentation

A case presentation is not a report delivered through PowerPoint. It is the final stage of the case-solving process: the moment when your team's analysis, strategic choices, financial reasoning, and implementation plan must become understandable and persuasive to someone else. That distinction matters.

• Teams often approach presentations by asking, "What should we put on our slides?"
• Strong teams begin with a different question: What do the judges need to understand and believe?

Those questions lead to very different presentations. The first encourages teams to collect information. The second forces them to make choices. A case presentation operates under severe constraints. You have limited time. The judges have limited attention. Your team may have spent hours or even days analysing your case, but you may have only ten or fifteen minutes to communicate what matters. You cannot present everything. Nor should you try. Your responsibility is to identify the ideas, evidence, and insights that matter most and organise them into an argument the judges can understand, evaluate, and ultimately believe. That is the purpose of the presentation.

Part I introduces two principles that will guide everything else in this manual:

1. You are not building slides. You are building an argument.

2. The real constraint is not time. It is attention.

Understand those principles before you open PowerPoint.