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Course Outline Qualitative Methods W 2026
Vanier College Faculty of Arts, Business and Social Sciences QUALITATIVE METHODS 300-210-VA/ Ponderation 2-2-2 Prerequisites: OME1 Section(s) 013 WINTER, 2026 Instructor Dr. Samie Li Shang Ly Office N-225 Phone/E-mail l...
COMPETITION FORMAT
There will be 4 rounds in this competition. After you have presented, you can view the other teams. WELCOME starts 9:00AM EST / 7:00AM MST / 2:00PM GMT / 3:00PM GMT (30 minutes) Welcoming - 30 minutes - Presentation of Mentors, Introduction, Technical set u...
Case 4 + LIA
Case 4 individual assignment - PARADOX In this Case 4, you will also include part of your final LIA. Choose a paradox that is dear to you, two sides and showcase this in a written advertisement strategy. 1. Analyze 1 company that showcases a paradox (two co...
Case 3 - The perception of hair styles & clothes
You will take on the role of a fashion magazine cover editor and you will build a fashion series of ads. How do you create an advertisement that makes people feel safe and real? Deliverable , to imagine 2 posters that align with beauty that makes someone f...
Case 2 2026
Understanding the global stages and marketing channels Advertising Case 2 Music and Superbowl Build a powerpoint presentation Write 2 slides with 5 sources on the history of 4 global marketing channels such as the Olympics, The Superbowl...2. Look at 3...
Challenge 2 2026
Introduction - what is the goal and what is your research problem? (Are you trying to predict?) Literature Review - research 5 scientific sources + 5 media/news List of data that you need (you do not have to collect the data, just what you need so tha...
Integrating eVTOLs into Canada’s Transportation System
Integrating eVTOLs into Canada’s Transportation System This case was written in collaboration with Innovatank and International Green Aviation Association In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that ...
ECOInnovate Competition
https://tv.innovatank.com/w/f5Y1ejuWFhojMcTTPEGQk4 Bridging the Skies Integrating eVTOLs into Canada’s Transportation System In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that could reshape urban mobility in C...
LIA Tasks
LIA Task Research & Analysis of a retail store Build teams of 6 Activity 1 Choose a retail store of your choice and find out how you can elevate this brands retail experience. What do they do well and what can they improve upon? (2 slides) Observe their ...
List of Mentors for WXP Europe
Chapter Organizers Professor Miklos Kozma Professor Anna Skipret Professor Cameron Welsh Althea Isabelle Gervais Emmanuelle Sansfacon Derrick Essou Djessica Paul Nguyen
Course Outline - Advertising
Vanier College Faculty of Arts, Business and Social Sciences Advertising, Tools, Strategies 401-A06-VA/ Ponderation 2-2-2 Prerequisites: OME1 Section(s) 1 Winter, 2026 Instructor Dr. Samie Li Shang Ly Office N-225 Phone/E-m...
Communication Channels
Communication Channel: Discord : https://discord.gg/rQMN6VnFW6Logistics for presentation and evaluations: https://innovatank.com/
Zoom Link to Final Presentation Day - January 31st, 2026
Topic: Final Presentations - WXP EuropeTime: Jan 31, 2026 09:00 AM Eastern Time (US and Canada) | Location | Time Zone | Local Time | | Montreal | EST | 9:00 AM – 3:00 PM | | Calgary | MST (−2h) | 7:00 AM – 1:00 PM | | Glasgow | GMT (+5h) | 2:00 PM – 8:00 ...
Zoom Link to Welcome Session Jan 24th, 2026
Samie Li Shang Ly is inviting you to a scheduled Zoom meeting. Topic: WXP Europe - Welcome Session Time: Jan 24, 2026 11:00 AM Eastern Time (US and Canada)Join Zoom Meetinghttps://zoom.us/j/99288074606 Meeting ID: 992 8807 4606 --- One tap mobile+130522419...
Notes and References
Activity for this week - Groups of 5-7 students.Step 1 - Find 5-7 media sources (websites, news) that aligns with Advertising as a Human and Social Reality.Summarize into 1 slide Step 2 - Find 5-7 research sources (scholarly) that aligns with Advertising as...
Challenge 1 2026
Challenge 1 Activity for this week - Groups of 5-7 students.Step 1 - Find 5-7 media sources (websites, news) that aligns with Advertising as a Human and Social Reality.Summarize into 1 slide Step 2 - Find 5-7 research sources (scholarly) that aligns wi...
Challenge 1 2026
Challenge 1 Activity for Today 20 minutes Find 5 resources on visual classical arts, build 1 slide summary, keep the references Find 5 resources on artificial intelligence, build 1 slide summary, keep the references Build 2 slides to analyz...
Book Purchase
https://www.mheducation.com/highered/product/retailing-management-levy.html?viewOption=student ISBN10: 1264157444 | ISBN13: 9781264157440 Registration Link https://connect.mheducation.com/class/samiely-section3-retail
WXP Europe Case
Classical Art and Artificial Intelligence: Value, Scarcity, and the Human Signal VIDEO WELCOMING SESSION: https://tv.innovatank.com/w/bjgQTEE7RMzb9TVZPA8uSa Central Question In a world where art can be created instantly, what becomes truly rare — the ar...
Final Presentation Order
10 minutes per team + 5 minutes of Questions and Answers Friday 8:40AM * Arrive by (exceptionally staggered) 8:40AM - Lime Machine - Maya Pillai, Liana Callocchia, Andrea Diaz, Nicoleta Boboc, Giulia Di Biase, Alexandra Tsoudis, Shahad Hussain 8:55 AM ...