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Course Outline Qualitative Methods W 2026

Qualitative Methods - Notebook

Vanier College  Faculty of Arts, Business and Social Sciences  QUALITATIVE METHODS   300-210-VA/ Ponderation 2-2-2  Prerequisites: OME1   Section(s) 013  WINTER, 2026 Instructor Dr. Samie Li Shang Ly   Office  N-225 Phone/E-mail l...

COMPETITION FORMAT

WXP Europe - Classical Arts & A.I.

There will be 4 rounds in this competition. After you have presented, you can view the other teams.  WELCOME starts 9:00AM EST / 7:00AM MST / 2:00PM GMT / 3:00PM GMT (30 minutes) Welcoming - 30 minutes - Presentation of Mentors, Introduction, Technical set u...

Case 4 + LIA

Advertising, Tools & Strategies

Case 4 individual assignment - PARADOX  In this Case 4, you will also include part of your final LIA. Choose a paradox that is dear to you, two sides and showcase this in a written advertisement strategy. 1. Analyze 1 company that showcases a paradox (two co...

Case 3 - The perception of hair styles & clothes

Advertising, Tools & Strategies

You will take on the role of a fashion magazine cover editor and you will build a fashion series of ads.  How do you create an advertisement that makes people feel safe and real?  Deliverable , to imagine 2 posters that align with beauty that makes someone f...

Case 2 2026

Advertising, Tools & Strategies

Understanding the global stages and marketing channels  Advertising Case 2 Music and Superbowl  Build a powerpoint presentation  Write 2 slides with 5 sources on the history of 4 global marketing channels such as the Olympics, The Superbowl...2. Look at 3...

Challenge 2 2026

Qualitative Methods - Notebook

  Introduction - what is the goal and what is your research problem? (Are you trying to predict?)  Literature Review - research 5 scientific sources + 5 media/news  List of data that you need (you do not have to collect the data, just what you need so tha...

Integrating eVTOLs into Canada’s Transportation System

Integrating eVTOLs into Canada’s Transportation System This case was written in collaboration with Innovatank and International Green Aviation Association In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that ...

ECOInnovate Competition

IAGA Student Competition WXP ASIA 2025 - Info (Archived)

https://tv.innovatank.com/w/f5Y1ejuWFhojMcTTPEGQk4 Bridging the Skies Integrating eVTOLs into Canada’s Transportation System In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that could reshape urban mobility in C...

LIA Tasks

Retailing Notebook LIA Retail

LIA Task  Research & Analysis of a retail store Build teams of 6  Activity 1 Choose a retail store of your choice and find out how you can elevate this brands retail experience. What do they do well and what can they improve upon? (2 slides)  Observe their ...

List of Mentors for WXP Europe

WXP Europe - Classical Arts & A.I. Mentorship

Chapter Organizers Professor Miklos Kozma Professor Anna Skipret Professor Cameron Welsh    Althea  Isabelle Gervais  Emmanuelle Sansfacon  Derrick Essou  Djessica  Paul Nguyen   

Course Outline - Advertising

Advertising, Tools & Strategies

Vanier College  Faculty of Arts, Business and Social Sciences  Advertising, Tools, Strategies 401-A06-VA/ Ponderation 2-2-2  Prerequisites: OME1   Section(s) 1 Winter, 2026 Instructor Dr. Samie Li Shang Ly   Office  N-225 Phone/E-m...

Communication Channels

WXP Europe - Classical Arts & A.I. Logistics - Meetings, Communication, Su...

Communication Channel: Discord : https://discord.gg/rQMN6VnFW6Logistics for presentation and evaluations: https://innovatank.com/

Zoom Link to Final Presentation Day - January 31st, 2026

WXP Europe - Classical Arts & A.I. Logistics - Meetings, Communication, Su...

Topic: Final Presentations - WXP EuropeTime: Jan 31, 2026 09:00 AM Eastern Time (US and Canada) | Location | Time Zone | Local Time | | Montreal | EST | 9:00 AM – 3:00 PM | | Calgary | MST (−2h) | 7:00 AM – 1:00 PM | | Glasgow | GMT (+5h) | 2:00 PM – 8:00 ...

Zoom Link to Welcome Session Jan 24th, 2026

WXP Europe - Classical Arts & A.I. Logistics - Meetings, Communication, Su...

Samie Li Shang Ly is inviting you to a scheduled Zoom meeting. Topic: WXP Europe - Welcome Session Time: Jan 24, 2026 11:00 AM Eastern Time (US and Canada)Join Zoom Meetinghttps://zoom.us/j/99288074606 Meeting ID: 992 8807 4606 --- One tap mobile+130522419...

Notes and References

Advertising, Tools & Strategies 1. Advertising as a Human and Social Re...

Activity for this week -  Groups of 5-7 students.Step 1 - Find 5-7 media sources (websites, news) that aligns with Advertising as a Human and Social Reality.Summarize into 1 slide Step 2 - Find 5-7 research sources (scholarly) that aligns with Advertising as...

Challenge 1 2026

Advertising, Tools & Strategies

Challenge 1 Activity for this week -  Groups of 5-7 students.Step 1 - Find 5-7 media sources (websites, news) that aligns with Advertising as a Human and Social Reality.Summarize into 1 slide Step 2 - Find 5-7 research sources (scholarly) that aligns wi...

Challenge 1 2026

Qualitative Methods - Notebook

Challenge 1 Activity for Today  20 minutes Find 5 resources on visual classical arts, build 1 slide summary, keep the references Find 5 resources on artificial intelligence, build 1 slide summary, keep the references Build 2 slides to analyz...

Book Purchase

Retailing Notebook

https://www.mheducation.com/highered/product/retailing-management-levy.html?viewOption=student ISBN10: 1264157444 | ISBN13: 9781264157440 Registration Link  https://connect.mheducation.com/class/samiely-section3-retail  

WXP Europe Case

WXP Europe - Classical Arts & A.I. Case

Classical Art and Artificial Intelligence: Value, Scarcity, and the Human Signal VIDEO WELCOMING SESSION: https://tv.innovatank.com/w/bjgQTEE7RMzb9TVZPA8uSa Central Question In a world where art can be created instantly, what becomes truly rare — the ar...

Final Presentation Order

Advertising, Tools & Strategies

10 minutes per team + 5 minutes of Questions and Answers  Friday 8:40AM  * Arrive by (exceptionally staggered) 8:40AM - Lime Machine - Maya Pillai, Liana Callocchia, Andrea Diaz, Nicoleta Boboc, Giulia Di Biase, Alexandra Tsoudis, Shahad Hussain 8:55 AM ...