Case 2 2026

Understanding the global stages and marketing channels 

Advertising 
Case 2 
Music and Superbowl 

Build a powerpoint presentation 

1. Write 2 slides with 5 sources on the history of 4 global marketing channels such as the Olympics, The Superbowl...
   2. Look at 3 types of advertising strategies (gorilla marketing, print and media advertising, and find another one)
   3. You are now building a new drink - define the drink aspects under the umbrella of Pepsi or Coca-Cola (find an opposing partner)
   Budget for this new drink marketing campaign is $100,000. 
   4. Check the costs/financials of advertising through 3 mediums for this drink and showcase the brand blurb.
   

Deliverable 1 - Submit a draft of your research, your partner and overall idea of your product. 

Deliverable 2 - Come up with the design of your own drink, ingredients, product info. 
Figure out the budget costs of building your product with the budget of $100,000

Deliverable 3 - Build a set of 5 slides pitch to promote your product 

• Slide 1 - title - be creative and be outstanding
• Slide 2 - Product key concept , main ideas 
• Slide 3 - Marketing strategy - how will you promote while understanding the global stages
• Slide 4 - Budget Breakdown 
• Slide 5 - Timeline of activities to get your product out to the public
• Slide 6 - Advertising Options x Build 2 additional Posters (two target audiences/purpose)

Final Deliverable 4 - Put all of the documents together 
Add 2 slides with the sources and global research.