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LIA Task  Research & Analysis of a retail store Build teams of 6  Activity 1 Choose a retail store of your choice and find out how you can elevate this brands retail experience. What do they do well and what can they improve upon? (2 slides)  Observe their ...

https://tv.innovatank.com/w/f5Y1ejuWFhojMcTTPEGQk4 Bridging the Skies Integrating eVTOLs into Canada’s Transportation System In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that could reshape urban mobility in C...

Integrating eVTOLs into Canada’s Transportation System This case was written in collaboration with Innovatank and International Green Aviation Association In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that ...

  Introduction - what is the goal and what is your research problem? (Are you trying to predict?)  Literature Review - research 5 scientific sources + 5 media/news  List of data that you need (you do not have to collect the data, just what you need so tha...

Understanding the global stages and marketing channels  Advertising Case 2 Music and Superbowl  Build a powerpoint presentation  Write 2 slides with 5 sources on the history of 4 global marketing channels such as the Olympics, The Superbowl...2. Look at 3...

You will take on the role of a fashion magazine cover editor and you will build a fashion series of ads.  How do you create an advertisement that makes people feel safe and real?  Deliverable , to imagine 2 posters that align with beauty that makes someone f...

Case 4 individual assignment - PARADOX  In this Case 4, you will also include part of your final LIA. Choose a paradox that is dear to you, two sides and showcase this in a written advertisement strategy. 1. Analyze 1 company that showcases a paradox (two co...

10 minutes per team + 5 minutes of Questions and Answers  Friday 8:40AM  * Arrive by (exceptionally staggered) 8:40AM - Lime Machine - Maya Pillai, Liana Callocchia, Andrea Diaz, Nicoleta Boboc, Giulia Di Biase, Alexandra Tsoudis, Shahad Hussain 8:55 AM ...

Revised Case with Aerofugia collaboration  The Lift: Scaling eVTOLs Across the World The Decision In spring 2026, Aerofugia’s leadership faced a strategic question that extended far beyond the development of a new aircraft. The company’s AE200 electric ver...