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2236 total results found

I. Perception

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about perception and how marketers use sensory marketing and the perceptual process to position brands in the marketplace. Upon completing this section, students should: 1. Explain the role of sensory...

Introduction to Organizing

Introduction to Business - W23 Update 7. Management

Introduction to Organizing What you’ll learn to do: describe the organizing function of management and common types of organizational structure Organizing is not only a critical management function, it’s critical to effective execution of a business’ plan. I...

Introduction to the Break-Even Point

Introduction to Business - W23 Update 6. Accounting and Finance

Introduction to the Break-Even Point What you’ll learn to do: calculate the break-even point, where profit will be equal to $0, using information from financial statements In this section you will learn to calculate the point where the amount of income you e...

Introduction to Financial Ratios

Introduction to Business - W23 Update 6. Accounting and Finance

Introduction to Financial Ratios What you’ll learn to do: use financial statements to calculate basic financial ratios to measure the profitability and health of a business Financial ratios allow consumers of financial information to compare how companies ar...

Introduction to Ethical Practices in Accounting

Introduction to Business - W23 Update 6. Accounting and Finance

Introduction to Ethical Practices in Accounting What you’ll learn to do: discuss the importance of ethical practices in accounting and the implications of unethical behavior Stakeholders rely on accurate accounting information to make decisions that have fin...

Putting it Together

Introduction to Business - W23 Update 6. Accounting and Finance

Putting It Together: Accounting and Finance Synthesis Whether or not this module convinced you to pursue a career in accounting, by now you have acquired a working knowledge of some of the basics of financial accounting, as well as the importance of accura...

Introduction to Managers

Introduction to Business - W23 Update 7. Management

Introduction to Managers What you’ll learn to do: describe the three levels of management and the key skills needed by managers This section serves as an introduction to the management function, describing the roles and responsibilities of management at diff...

Introduction to Management Theory

Introduction to Business - W23 Update 7. Management

Introduction to Management Theory What you’ll learn to do: summarize the development of management theory and the key functions of management today Management theory got its start during the Industrial Revolution when companies were interested in maximizing ...

Introduction to Planning

Introduction to Business - W23 Update 7. Management

Introduction to Planning What you’ll learn to do: identify the types of planning and decision making managers engage in, and explain how these help organizations reach their goals In this section, we’ll introduce the concept of planning, including the founda...

Introduction to Leading

Introduction to Business - W23 Update 7. Management

Introduction to Leading What you’ll learn to do: describe common management and leadership styles, and identify the circumstances under which they are most effective In this section, we’ll discuss the concept and purpose of leadership and explore common mana...

Introduction to Accounting in Business

Introduction to Business - W23 Update 6. Accounting and Finance

Introduction to Accounting in Business What you’ll learn to do: define accounting, and explain its role as a form of business communication In this section, we’ll define accounting, accounting terms such as GAAP or Generally Accepted Accounting Principles an...

Introduction to Controlling

Introduction to Business - W23 Update 7. Management

Introduction to Controlling What you’ll learn to do: explain why control is an essential part of effective management, and outline the steps of the control process In this section, we’ll define the control function of management, including what it entails at...

Putting it Together

Introduction to Business - W23 Update 7. Management

Putting It Together: Management Summary Managers Managers wear many hats and must bring with them an entire toolkit of skills—ranging from interpersonal to technical—in order to reach organizational goals and objectives effectively. Without the proper skill...

Introduction to Globalization

Introduction to Business - W23 Update 8. International Business

Introduction to Globalization What you’ll learn to do: explain why nations and U.S. firms engage in global business Spice Route. Salt Road. Trans-Saharan Trade Route. Trade has been an aspect of the human experience for literally thousands of years, with mer...

Introduction to Measuring Global Trade

Introduction to Business - W23 Update 8. International Business

Introduction to Measuring Global Trade What you’ll learn to do: describe how nations measure global trade In the same way that nations measure their own economic productivity, they use specific tools to measure their trade with other nations. In this section...

Introduction to Global Business Strategies

Introduction to Business - W23 Update 8. International Business

Introduction to Global Business Strategies What you’ll learn to do: evaluate common strategies used to reach global markets Globalization introduces a number of challenges that are unique to operating simultaneously in different countries and global markets....

Introduction to Global Trade Forces

Introduction to Business - W23 Update 8. International Business

Introduction to Global Trade Forces What you’ll learn to do: identify and describe forces that affect global trade In this section, you’ll learn about the range of forces that affect global trade. These forces include everything from culture and politics to ...

Introduction to Global Trade Agreements and Organizations

Introduction to Business - W23 Update 8. International Business

Introduction to Global Trade Agreements and Organizations What you’ll learn to do: describe global trade agreements and economic organizations that regulate and promote global trade If you think achieving peace and shared prosperity is a daunting objective, ...

Introduction to Key Financial Statements

Introduction to Business - W23 Update 6. Accounting and Finance

Introduction to Key Financial Statements What you’ll learn to do: identify key financial statements and their components, and explain the primary use of each type of statement In this section you will learn about key financial statements of accounting: the b...

Putting it Together

Introduction to Business - W23 Update 5. Human Resource Management

Putting It Together: Human Resource Management Synthesis Since the 1900s, American society has evolved, and the working conditions of employees have improved dramatically. Workplace discrimination and inequities still exist, however, and human resource profe...

II. Learning Theories

Introduction to Consumer Behavior

Learning Objectives In this section, we will discuss learning theories and how marketers use these theories to market their products and services, reach consumers, and develop brand loyalty. Upon completing this section, students should: 1. Define beh...

Module 2 - Ethics from Antiquity to the Present

Business Ethics

III. Consumer Motivation and Involvement

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about motivation and how marketers apply techniques to increase consumer involvement, meet consumers needs & wants, and use motivational techniques to develop consumer marketing strategies. Upon completing...

IV. Personality, Lifestyle, and The Self

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about personality, lifestyle, and the self and how marketers design lifestyle marketing strategies using psychographic factors such as activities, interests, and opinions. Upon completing this section, s...

V. Attitudes and Attitude Change

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about attitudes and how marketers design strategies to strengthen consumers’ attitudes or change attitudes to favour their marketing purposes. Upon completing this section, students should: 1. Define ...

VI. Individual Consumer Decision Making

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about individual consumer decision making and how marketers can design strategies to influence the consumer decision making process. This section also introduces trends that influence different stages of th...

VII. Key Influences on Consumer Decision Making

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about the key demographic, social, and situational influences on consumer decision making. Upon completing this section, students should: 1. Identify the key demographic, social, and situational influ...

VIII. Culture and Subcultures

Introduction to Consumer Behavior

Learning Objectives In this section, we will learn about the relationship between culture, subcultures, and marketing and ways in which cultural concepts influence consumption. Upon completing this section, students should: 1. Define the terms “cultur...

Module 1 - Why Ethics Matter

Business Ethics

Module 3 - Defining and Prioritizing Stakeholders

Business Ethics

Intoduction

Principles of Marketing

Module 4 - Three Special Stakeholders: Society, the Environment, and Government

Business Ethics

Module 5 - The Impact of Culture and Time on Business Ethics

Business Ethics

Module 6 - What Employers Owe Employees

Business Ethics

Module 7 - What Employees Owe Employers

Business Ethics

Module 8 - Recognizing and Respecting the Rights of All

Business Ethics

Module 9 - Professions under the Microscope

Business Ethics

Module 10 - Changing Work Environments and Future Trends

Business Ethics

Module 11 - Epilogue: Why Ethics Still Matter

Business Ethics

Introduction to Global Competition

Introduction to Business - W23 Update 8. International Business

Exhibit 3.1 (Credit: Xiquinho Silva /Flickr/ Attribution 2.0 Generic (CC BY 2.0)) Learning Outcomes EXPLORING BUSINESS CAREERS Mike Schlater Domino’s Pizza Domino’s Pizza has more than 14,000 stores worldwide. As e...