VII. Key Influences on Consumer Decision Making
Learning Objectives
In this section, we will learn about the key demographic, social, and situational influences on consumer decision making.
Upon completing this section, students should:
1. Identify the key demographic, social, and situational influences on consumer decision making.
2. Discuss how consumers respond to some of the key influences.
3. Provide examples of marketing strategies that use external factors to reach and influence consumers.
4. Discuss and give examples of different types of social influences such as reference groups and opinion leaders.
33. Key Terms and Concepts
34. Demographic Influences
While the decision-making process appears quite standardized, no two people make a decision in ex...
35. Social Influences
The typical outcome of social influence is that our beliefs and behaviours become more similar to...
36. Situational Factors and Influences
In additional to demographic and social influences, we also examine some of the situational facto...
37. Chapter Reflections
Continue Learning A powerful tool for marketers is forming and leveraging brand community. A d...