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Your Science Report
This section is about your project. We are going to take this step by step. It will end up being a pretty big project. But trust me. You can do it. Here are a few excerpts from past student projects (with permission): On James McGill, founder of th...
5 – Reviewing the Literature
Why Should I Care? Listing and summarizing previous research results allows you to set a foundation for your own research. You will know what needs to be verified, and what mistakes can be avoided. It is important to repeat the work of scientific studies to ...
13 – Questionnaire
Write a strict set of questions for a survey you will conduct with many people who may or may not know this topic. Answer categories must be mutually exclusive. Use boxes. Time: 7 min. Questions What is your gender?
14 – Defining Variables and Operationalization
14 – Defining Variables and Operationalization Variable type Variable Name Phenomenon Characteristic, Behaviour, Opinion, Knowledge Level Possible Questions Answer type Mutually Exclusive, Multiple, Open-ended Possible Observat...
15 – Frequency Tables
15 – Frequency Tables Summarize your findings from each survey into this summary data table. Respondent Knowledge Age Gender 1 2 ...
1 – What is Social Science?
Why Should I Care? Without science, your beliefs are based on your elders experience, on traditional knowledge, on superstition, on faith and religious dogma, and personal assumptions. You might be right about many things. But you also might be wrong about a ...
2 – How to Build Knowledge Scientifically?
Why Should I Care? How research is conducted can affect the results of a scientific project. It is important to understand the scientific method, since so much knowledge is derived from science. You have heard the saying, “The Devil is in the details.” Defi...
3 – Citing Sources
Why Should I Care? It’s so easy now to buy a paper online. Teachers and all sorts of readers know this. They don’t trust you. To convince the reader of your integrity, the least you can do is attribute the ideas in your paper to their rightful author. What’s ...
4 – Grey, News, Opiniated and User-Generated Media
Why Should I Care? The sources you chose will determine the quality of your work. Bias in your sources will bias your work. Definitions Bias: A tendency to show one side of the story over any other aspects. Academic Literature: Journals publishing articles...
6 – Due Diligence – Business Research
Research is about attitude. If you wish to find, you will find. If you give up, you will end up empty-handed. Ownership Company Legal Name, Type of Organization, Shareholders, or Administratorshttp://www.registreentreprises.gouv.qc.ca/fr/consulter/rechercher...
11 – Revision Checklist
Here is a check list of things to revise before submitting an assignment. Step 1: Go over the whole paper checking for the first element Step 2: Repeat for the next element.
7 – Measuring Variables
Why should I care? The accuracy of your project depends on whether or not you are measuring the right phenomenon. The type of measurement determines what kind of tables and calculations you can generate, and also determines how far you can go when you interpr...
8 – Building a Hypothesis
Why Should I Care? How the data is gathered can affect the results, and the amount of time and resources needed to complete the project. You need to think this through before you start the project. Definitions Research Question: A broad question that guide...
9 – Types of Logic
Why Should I Care? Your understanding of the problem depends on the type of logic you are using. The earthy – got your feet on the ground – scientists prefer an inductive approach. The distant – rather be in an office – scientists usually prefer a deductive a...
10 – Operationalization
Why Should I Care? How the data is gathered can affect the results, and the amount of time and resources needed to complete the project. You need to think this through before you start the project. Definitions Operationalization: Setting up systems of measu...
11 – Models and Simulations
Why Should I Care? Sometimes, you cannot operationalize. It would be too risky, not feasible, or unethical. This is when you build a model and run simulations. Definitions Model: an artificial – often simple version – environment designed to run simulations...
12 – Sampling
Why Should I Care? A bad sample will kill your scientific power. That’s all there is to it. Definitions Population: A set of observable objects, which could be individuals, groups, documents, organizations, etc. that you are interested in studying. Sample:...
13 – Research Power
Why Should I Care? The scientific strength, or power, of your research depends on several key traits of your methodology. The stronger the method: the more credible your results and conclusions. 3 Levels of Power Exploratory: The objective of exploratory r...
12 – Interview
Write a loose set of questions for an interview you will conduct with someone who knows this topic relatively well. Time: 20 min. Mandatory variables Landmark relevance Historical Revisionism C...
10 – A Paper Template
This template will not make for an interesting read, but all the nuts and bolts are there. APA style. Title Includes Topic, Method, Question, Sample Subtitle Identifies the Assignment (if multiple parts) Author Name College Cou...
About this book
The Big Data Series book is compilation of multiple resources brought together by the author with the goal of telling 4 stories and to demonstrate data analytics techniques while practicing business strategic tools. This book helps students develop their pre...
Module 2 - Workplace Success
Story # 1 - Costco - Micro
Learning Targets Begin the journey of learning about business stories and how data is being used strategically. Discover and explore through reading a dataset Tell a story with data at hand Reflect on your personal learning journey
Story # 1 - Costco - Macro - Strategic Frameworks
Story # 2 - Omni-Channels
Story # 3 - Google Flights
Story # 4 - Mcdonalds
Case Workshop
Module 1 - Oscar Presentation
Module 1: Introduction to Digital Marketing
LICENSE Introduction to Digital Marketing by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 1 – Fundamental Skills
Module 2: Understanding the Digital Consumer
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 3: Planning for a Digital Marketing Campaign
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 4: Introduction to Digital Strategy
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 5: Reach: Generating Awareness and Attracting Visitors
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 6: Act: Creating Content
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 7: Act: Lead Generation and Lead Nurturing
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 8: Convert: Conversion Optimization
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 9: Engage: Building Loyalty and Co-Creating With Customers
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
14 – Establishing Cause
Why Should I Care? Something is a problem. We can reduce the negative impacts, but that is called a “band-aid” solution. It does not fix the root of the problem. If only we could find the root cause of the problem, then the solution would actually fix the pro...