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Your Science Report
This section is about your project. We are going to take this step by step. It will end up being a pretty big project. But trust me. You can do it. Here are a few excerpts from past student projects (with permission): On James McGill, founder of th...
Module 2: Understanding the Digital Consumer
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 9: Engage: Building Loyalty and Co-Creating With Customers
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 8: Convert: Conversion Optimization
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 7: Act: Lead Generation and Lead Nurturing
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 6: Act: Creating Content
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 5: Reach: Generating Awareness and Attracting Visitors
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 4: Introduction to Digital Strategy
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 3: Planning for a Digital Marketing Campaign
LICENSE Understanding the Digital Consumer by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Module 1: Introduction to Digital Marketing
LICENSE Introduction to Digital Marketing by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
About this book
The Big Data Series book is compilation of multiple resources brought together by the author with the goal of telling 4 stories and to demonstrate data analytics techniques while practicing business strategic tools. This book helps students develop their pre...
Module 2 - Workplace Success
Module 1 - Oscar Presentation
Case Workshop
Story # 4 - Mcdonalds
Story # 3 - Google Flights
Story # 2 - Omni-Channels
Story # 1 - Costco - Macro - Strategic Frameworks
Story # 1 - Costco - Micro
Learning Targets Begin the journey of learning about business stories and how data is being used strategically. Discover and explore through reading a dataset Tell a story with data at hand Reflect on your personal learning journey