Draw Attention

Once a firm has identified what goal visitors are supposed to achieve, it can use visual elements to draw the attention of visitors to elements of the website that should lead them to achieve this goal. A few visual principles can help us here (images from Unbounce).

Encapsulation

Practice encapsulation by bounding an element you want to draw attention to in a box or a figure. A typical example of encapsulation is the introduction sequence of old James Bond movies, where the gun barrel draws our focus to James Bond (Figure 8.7). On a webpage, this can be done, for example, by putting an element that visitors should focus on in a box (see for example Figure 8.8).

Figure 8.7 Encapsulation Example