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chester
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Exercises
You are Spikeball (see the following video): We want to create ...
Engaging Customers in Co-Creation Activities
Co-creation refers to the joint creation of value by a company and its customers (Prahalad and Ra...
Net Promoter Score
Another approach to measuring customer satisfaction and engagement that is widely used is the net...
RFM Analysis
RFM, which stands for recency, frequency, and monetary value, is a long-standing analytical metho...
Customer Lifetime Value
Customer lifetime value (CLV) represents a customer’s profitability over their entire relationshi...
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