Exercises

Conversion Optimization

Based on this week’s chapter, optimize the landing page located at bit.ly/34muGIR.

Explain your reasoning.

Retargeting and Remarketing

Assuming the following path, where could use your retargeting ads?

1. User clicks on search ad problem
2. Arrives on clickthrough landing page
3. Clickthrough to blog, reading a few articles
4. Opts-in on scroll-down pop-up to newsletter
5. Receives onboarding email and access to blog content
6. Receives second email and reads blog content
7. Receives promotional offer
8. Clicks and converts