Entrepreneurship - The Notebook
The Notebook series is a compilation of open source text and notes created by the authors to provide students an organized booklet for their studies.
Course Structure
Course Content for ENTP
Please find the updated schedule of our course. * means we will have class time and will tackle i...
Coaching Mandate
Throughout the semester, you will be assigned a team and a partner to coach. This includes build...
LIA Project Details ENTP
Preliminary draft of the final project, can be subject to changes as the project progresses. T...
Week 1 - The Entrepreneurial Perspective + Intro
Agenda Week 1 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 1.1 Phil Libin, former CEO of Evernote, discusses his product. Evernote is an app th...
1.1 Entrepreneurship Today
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneur an...
1.2 Entrepreneurial Vision & Goal
LEARNING OBJECTIVES By the end of this section, you will be able to: Define an entrepreneurial ...
1.3 The Entrepreneurial Mindset
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain what it means ...
Chapter 1 - Key Terms
career entrepreneur someone who takes on the daily management as the owner of the venture, accep...
Chapter 1 - Summary
1.1 Entrepreneurship Today An entrepreneur is someone who takes on an entrepreneurial venture to...
ENTP Game
R1 P1
Welcome to the Entrepreneurship Game! Round 1 Part 1/3 TIME: TUESDAY 12:00 - 12:45 There are 5...
R1 P2 - Setting up your business
Welcome to the Entrepreneurship Game! Round 1 Part 2/3 - TIME 12:45 - 13:10 TIME: TUESDAY 12:45...
R1 P3
Welcome to the Entrepreneurship Game! Round 1 Part 3/3 TIME: TUESDAY 13:10 - 13:40 There are 5...
R2 Part 1
Welcome to the Entrepreneurship Game! Round 3 TIME: Thursday 12:00 - 13:40 There are 5 rounds...
Introduction to Entrepreneurship Game
There are 5 rounds to this game. Here are 4 color codes YELLOW: Clothing, Fashion, Shoes, Bag...
Week 2 - The Entrepreneurial Journey and Pathways
Agenda Week 2 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Chapter Outline 2.1 Overview of the Entrepreneurial Journey 2.2 The Process of Becoming an En...
2.1 Overview of the Entrepreneurial Journey
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the entreprene...
2.2 The Process of Becoming an Entrepreneur
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the evolution...
2.3 Entrepreneurial Pathways
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand how venture...
2.4 Frameworks to Inform Your Entrepreneurial Path
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify common framew...
Week 3 - The Ethical and Social Responsibilities of Entrepreneurs
Agenda Week 3 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 3.1 Photo of Martin Shkreli (left). Scrabble tiles spelling SHKRELI PRISON (right). ...
3.1 Ethical and Legal Issues in Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Develop the ability to...
3.2 Corporate Social Responsibility and Social Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Define and describe co...
3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe workplace cha...
Week 4 - Business Structure Options: Legal, Tax, Risk Issues
Week 5 - Creativity, Innovation and Invention
Agenda Week 5 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 4.1 Creativity comes in many forms. It can be messy, but creativity is an essential ...
4.1 Tools for Creativity and Innovation
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe popular, well...
4.2 Creativity, Innovation, and Invention: How They Differ
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between cr...
4.3 Developing Ideas, Innovations, and Inventions
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe and apply the...
Week 6 - Identifying Entrepreneurial Opportunity
Agenda Week 6 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 5.1 Chris Johnson, CEO and founder of California-based company Rapid Brands, invente...
5.1 Entrepreneurial Opportunity
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneurial...
5.2 Researching Potential Business Opportunities
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe opportunity s...
5.3 Competitive Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the element...
Introduction
Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems ...
6.1 Problem Solving to Find Entrepreneurial Solutions
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.2 Creative Problem-Solving Process
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.3 Design Thinking
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.4 Lean Processes
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
Week 7 - Presentation Week
Week 8 - Entrepreneurial Finance and Accounting
Agenda Week 8 QLM
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 9.1 An advertisement showcasing the features of the iBackPack. Chapter ...
9.1 Overview of Entrepreneurial Finance and Accounting Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between fi...
9.2 Special Funding Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify funding strat...
9.3 Accounting Basics for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the accounting equ...
9.4 Developing Startup Financial Statements and Projections
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the three prima...
Week 9 - No lecture
Agenda Week 9 ENTP
This is sent by Announcement at the end of each week to remind you. There is no class on Oct 15t...
Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between tr...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between pr...
8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective ent...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a ...
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...
Week 10 - Telling your Entrepreneurial Story
Agenda Week 10 QLM
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.5 Reality Check: Contests and Competitions
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
Week 11 - Presentation Week 2
Week 12 - Entrepreneurial Marketing and Sales
Week 13 - Sales Review + Business Model Review
Agenda Week 13 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 11.1 The initial plan for Vita Coco did not work for its founders, Michael Kirban and Ir...
11.1 Avoiding the “Field of Dreams” Approach
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
11.2 Designing the Business Model
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
11.3 Conducting a Feasibility Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose o...
11.4 The Business Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the different...
Week 14 - Artificial Intelligence and CSR
Week 15 - Launch for Growth to Success
Agenda Week 15 ENTP
This is sent by Announcement at the end of each week to remind you. What we will tackle in class...
Introduction
Figure 10.1 Dropbox, founded by Drew Houston and Arash Ferdowsi, has realized unprecedented...
10.1 Launching the Imperfect Business: Lean Startup
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe how businesse...
10.2 Why Early Failure Can Lead to Success Later
LEARNING OBJECTIVES By the end of this section, students will be able to: Determine several...
10.3 The Challenging Truth about Business Ownership
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the pros and c...
10.4 Managing, Following, and Adjusting the Initial Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the difference...
10.5 Growth: Signs, Pains, and Cautions
LEARNING OBJECTIVES By the end of this section, you will be able to: Determine the lifecycl...
Week 16 - Presentation Week 3
IAGA Global Case Study
https://theworldcase.com/index.php/event/iaga-global-case-study-competition-2024/#flipbook-df_277...