Glossary

• Distribution channels: various methods and channels (physical or virtual) through which a product or service can be made available to customers.
• Direct-to-consumer (DTC) channels: which involve selling directly to customers through the company's own website or store.
• Retail channels: which involve selling through third-party retailers such as department stores or specialty stores.
• Wholesale channels: which involve selling to intermediaries such as wholesalers or distributors, who then sell the product to retailers or other intermediaries.
• Online marketplaces: which involve selling through online platforms such as Amazon or eBay.
• Direct mail: which involves sending marketing materials directly to consumers through the mail.