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Glossary

  • Go-to-market (GTM) strategy: A plan for introducing a new product or service to the market.

  • Product positioning: The way in which a product is perceived by consumers in relation to competing products.

  • Product roadmap: A plan that outlines the development and launch of new products over a specific period of time.

  • Product launch: The introduction of a new product or service to the market.

  • Target market: The specific group of consumers that a product or service is designed for.

  • Product lifecycle: The stages of a product's development, from introduction to end-of-life.

  • Feature: A characteristic or aspect of a product that sets it apart from other products.

  • Benefit: The value that a product or service provides to a consumer.

  • Value proposition: The unique benefits that a product or service offers to its target market.

  • Customer segment: A group of customers with similar characteristics or needs.

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