Glossary

• Go-to-market (GTM) strategy: A plan for introducing a new product or service to the market.

• Product positioning: The way in which a product is perceived by consumers in relation to competing products.

• Product roadmap: A plan that outlines the development and launch of new products over a specific period of time.

• Product launch: The introduction of a new product or service to the market.

• Target market: The specific group of consumers that a product or service is designed for.

• Product lifecycle: The stages of a product's development, from introduction to end-of-life.

• Feature: A characteristic or aspect of a product that sets it apart from other products.

• Benefit: The value that a product or service provides to a consumer.

• Value proposition: The unique benefits that a product or service offers to its target market.

• Customer segment: A group of customers with similar characteristics or needs.