Glossary

• Target market: The specific group of consumers that a business is trying to reach with its marketing efforts.
• Positioning: The way a product or service is perceived by customers in relation to competitors.
• Value proposition: The unique benefits or value that a business offers to its customers.
• Marketing mix: The combination of product, price, promotion, and place (distribution) that a business uses to reach its target market.
• SWOT analysis: A tool used to identify a business's strengths, weaknesses, opportunities, and threats.
• Marketing objectives: Specific, measurable, achievable, relevant, and time-bound goals that a business sets for its marketing efforts.
• Marketing budget: The allocated amount of money that a business sets aside for its marketing efforts.
• Marketing strategy: A plan for how a business will reach its marketing objectives.
• Marketing tactics: The specific actions that a business takes to implement its marketing strategy.
• KPI (Key Performance Indicator): A metric used to measure the success of a marketing campaign.