Module 15 - Marketing Plan
Why It Matters: Marketing Plan
Why develop a marketing plan? In a very real way, the marketing plan is the culmination of every...
Learning Hacks: Don’t Bother Highlighting
THE HACK Highlighting or underlining potentially important parts of a text is not a very effecti...
Elements of the Marketing Plan
What you’ll learn to do: identify the key elements of the marketing plan A lot of work goes into...
Elements of the Marketing Plan
Charting the Course Ahead: The Marketing Plan Marketing exists in order to support an organizati...
Presenting the Marketing Plan
What you’ll learn to do: present a marketing plan This marketing course was designed with the id...
Presenting the Marketing Plan
Getting Started: Your Target Audience When you were developing your own marketing plan, consider...
Business Presentations
Introduction If you think about presenting a business plan in a classroom setting, the situati...
The Marketing Plan in Action
Explain how the marketing plan is used by marketing and the overall organization In the first fe...
Using and Updating the Marketing Plan
Creating Alignment The marketing plan captures the outputs from the marketing planning process i...
Putting It Together: Marketing Plan
Having taken an entire course and developed your own marketing plan, you’re well on your way to b...
Module 15 Assignment: Marketing Plan Presentation
Instructors may structure this assignment in a variety of ways: Individual presentations. Stud...
Questions
1. What is the purpose of a marketing plan? A) It is meant to be a document used for adverti...
Glossary
Target market: The specific group of consumers that a business is trying to reach with its mark...