Questions

1. The descriptive term used to explain how people, businesses, and countries around the world are more interdependent because of the changes in forces like transportation, media, technology, and global finance is ________.

A) world growth opportunity

B) worldwide integration

C) globalization

Correct Answer

C) globalization

2. If an organization sets the marketing objective of maintaining uniformity and strong centralized control over its marketing activities and products, then the organization is choosing which type of strategy?

A) a standardization strategy

B) a localization strategy

C) a centralization strategy

Correct Answer

A) a standardization strategy

3. What are the common demographic variables a marketer needs to consider for global and domestic marketing purposes?

Select all correct answers

LICENSES AND ATTRIBUTIONS

Self Check: Globalization Benefits and Challenges. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Approaches to Global Competition. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Factors Shaping the Global Marketing Environment. Provided by: Lumen Learning. License: CC BY: Attribution