Module 14 - Marketing Globally
Why It Matters: Marketing Globally
Why identify issues that organizations face and approaches they use when marketing to different c...
Globalization Benefits and Challenges
What you’ll learn to do: describe globalization and the major benefits and challenges it poses fo...
Globalization Benefits and Challenges
Defining Globalization Globalization is a term used to describe how countries, people and busine...
Approaches to Global Competition
What you’ll learn to do: describe common approaches used by organizations to compete successfully...
Entry Strategies in Global Markets
Choosing a Global Entry Strategy Firms typically approach international marketing cautiously. Th...
Approaches to Global Competition
International Coca-Cola: Like many product companies, Coke has used a mix of standardizat...
Video: McDonald’s “Glocalization”
Few would disagree that fast-food chain McDonald’s is a master of global marketing. As you watch ...
Applying Marketing Principles in the Global Environment
The Marketing Mix in Global Marketing The same marketing principles that lead to marketing s...
Factors Shaping the Global Marketing Environment
What you’ll learn to do: explain the importance of understanding how demographic, cultural, and i...
Demographic Factors Shaping the Global Marketing Environment
Using Demographics to Guide Global Marketing Strategy Whether marketing to domestic or internati...
Cultural Factors Shaping the Global Marketing Environment
The Immense Impact of Culture in Global Marketing Culture refers to the influence of religious, ...
Institutional Factors Shaping the Global Marketing Environment
The Influence of Government and Regulations on Global Marketing Political Stability ...
Putting It Together: Marketing Globally
Global marketing is a demanding field because of the many different factors involved in the succe...
Module 14 Discussion: Global Marketing
Instructions Write a post for the Discussion on this topic, 1–2 paragraphs in length. Part 1: C...
New PageModule 14 Assignment: Marketing Plan Peer Review
For this assignment, students use the same rubric as the instructor (see instructions below) and ...
Questions
1. The descriptive term used to explain how people, businesses, and countries around the world ar...
Glossary
Cultural adaptation: The process of adapting a product or marketing campaign to a specific cult...