Questions

1. Which marketing process is a systematic way to link collected and analyzed marketing information of customer insights with marketing opportunities and solutions to marketing problems?

A) marketing campaigns

B) marketing mix

C) marketing research

Correct Answer

C) marketing research

2. A camera company had a system set up to captured their customer’s information from company interactions. The information included buying behaviors, communication preferences, gender, geographic location, and age. What is this type of collection of information called?

A) internal data

B) marketing research

C) competitive intelligence

Correct Answer

A) internal data

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