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Questions

1. Which marketing process is a systematic way to link collected and analyzed marketing information of customer insights with marketing opportunities and solutions to marketing problems?

Correct Answer

2. A camera company had a system set up to captured their customer’s information from company interactions. The information included buying behaviors, communication preferences, gender, geographic location, and age. What is this type of collection of information called?

Correct Answer

3. Caroline started doing her marketing research process by identifying the problem of poor marketing message penetration. What does Caroline need to articulate next?

B) develop the research plan

C) objectives for the research

Correct Answer

C) objectives for the research

4. Source information previously collected from either outside or inside an organization is known as:

Correct Answer

5. Choose all of the following types of organizations that provide free publicly available data:

Select all correct answers

Correct Answers

B) non-profit organizations

6. A discipline in marketing combining computer and database technology with marketing communications and customer service is the definition of:

Correct Answer

7. What is the next step to take after marketing research is conducted and results collected?

Correct Answer
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  • Self Check: The Marketing Research Process. Provided by: Lumen Learning. License: CC BY: Attribution
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  • Self Check: Marketing Research Techniques. Provided by: Lumen Learning. License: CC BY: Attribution
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  • Self Check: Marketing Data Sources. Provided by: Lumen Learning. License: CC BY: Attribution
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  • Customer Relationship Management (CRM) Systems. Provided by: Lumen Learning. License: CC BY: Attribution
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  • Self Check: Using Marketing Information. Provided by: Lumen Learning. License: CC BY: Attribution
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