Questions

1. Sets of interdependent organizations participating in the process providing a payment mechanism for a provider while making a service or product accessible and available for use or consumption is the definition of ________.

A) product marketing

B) positioning and differentiation

C) a channel of distribution

Correct Answer

C) a channel of distribution

2. The first step of channel management is to analyze the consumer. Which of the following are the two questions a marketer should answer for this step?

Select all correct answers

A) Who are our ultimate buyers and users?

B) What is it that we are selling to the consumer?

C) To whom can we sell this merchandise immediately?

Correct Answer

A) Who are our ultimate buyers and users?

C) To whom can we sell this merchandise immediately?

3. The retail industry is designed to create ________.

A) contact efficiency for consumers

B) a master retail plan

C) multiple market forces

Correct Answer

A) contact efficiency for consumers

4. Which of the following best explains the process that finds, evaluates, and engages suppliers to provide goods and services to a business?

A) demand planning

B) procurement

C) sourcing

Correct Answer

C) sourcing

LICENSES AND ATTRIBUTIONS

Self Check: Using Channels of Distribution. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Managing Distribution Channels. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Retailers As Channels of Distribution. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Integrated Supply Chain Management and the Distribution Strategy. Provided by: Lumen Learning. License: CC BY: Attribution