A) a quality, capability, or trait that grants an organization the ability to outperform its competitors.
B) a tool that helps calculate how different competitors are positioned in the market.
C) a means of communicating a company’s product development cycle.
Correct Answer
A) a quality, capability, or trait that grants an organization the ability to outperform its competitors.
3. A sentence that summarily describes the target market and defines what a company wants customers to think about its brand is the definition of:
A) branding statement
B) positioning statement
C) product life cycle
Correct Answer
B) positioning statement
4. What triggers a company to realize it is time to reposition a product or service?
A) When it sees the opportunity or need to improve the market demand for its product or service
B) When a timed product development process is complete
C) When it has strong demand for a product or service
Correct Answer
A) When it sees the opportunity or need to improve the market demand for its product or service
5. How is a positioning strategy/statement used to inform a company’s marketing mix?
A) Marketers use a positioning statement to drive only the pricing portion of the marketing mix.
B) Use the positioning statement to shape the company’s long-term sales strategy.
C) Marketers use a positioning strategy to direct the marketing mix for a product, service, or brand.
Correct Answer
C) Marketers use a positioning strategy to direct the marketing mix for a product, service, or brand.
